Voices » Bill Taylor » Why the Mortgage Meltdown Hasn't Burned These "Square" Lenders
11:04 AM Thursday September 11, 2008
How do you keep your head when all those around you are losing theirs? This has become a defining challenge for leaders in an age of technology bubbles, private-equity overreach, and, most recently, the mania (and meltdown) in the mortgage market.
Failure, we like to tell ourselves, is a powerful opportunity to learn. If that's the case, there must be lots of executives learning powerful lessons these days. The government has stepped in to rescue Fannie Mae and Freddie Mac, once pillars of the financial system, whose misguided policies enabled so much of the mortgage madnesss. The CEO of Washington Mutual, once a darling of Wall Street analysts, resigned in the face of balance-sheet pressures. Banks and financial institutions everywhere are writing down assets, bumping up loss reserves, slashing payrolls--and watching shareholder value evaporate.
What can we learn from this heartache and misery? To me, the most valuable insights come from those few leaders who refused to be seduced by the promises of fast growth and easy profits. Sure, many of the biggest and best-known names in banking decided to offer teaser rates to attract unqualified borrowers, and to approve loans without verifying incomes. But a few holdouts, who were tremendously creative in much of how they did business, decided that when it came to the "financial engineering" that reshaped the mortgage market, Huey Lewis had it right: It's hip to be square.
One case in point is Hudson City Bancorp, a 140-year-old company based in Paramus, New Jersey that has managed to avoid the mortgage meltdown and continues to post tremendous results. Business journalists have discovered this quiet little outfit and marveled at its strategic insights. Its shares are up 50 percent since last August, when the credit crisis really kicked in. (A leading index of bank stocks is down 40 percent over the same period.) "Hudson City banks the old-fashioned way," Newsweek marveled. "It takes deposits and makes mortgages to people who buy homes in which they plan to live. And then it hangs on to" the mortgages, rather than sell them in the secondary market.
Imagine the brilliance! Take deposits. Make sensible loans. Repeat over and over again, until your market cap approaches $10 billion.
The New York Times tried to unpack the secrets of Hudson's success and offered this analysis: "The bank carefully screened loan applicants to ensure they would be able both to afford a new house and reside there, rather than flip it. And the bank demanded hefty down payments...as a cushion against any sharp drop in home prices, because it planned to hang on to the loans."
What a formula! Make sure borrowers can afford their loans. Insist that they make a big down payment. Favor owners over speculators.
Hudson City's mindful approach to banking only looks remarkable because so many established banks lost their minds. ING Direct, a cutting-edge banking innovator about which I've written in the past, also managed to avoid the march of folly in its industry. The bank avoided the subprime meltdown because it stuck to simple, plain-vanilla mortgages rather than exotic instruments that sounded too good to be true (and were). The bank has written 100,000 mortgages worth $26 billion and has a grand total of 15 foreclosures. Not 15 percent, just 15 mortgages out of 100,000.
Arkadi Kuhlmann, ING Direct's founder and CEO, is one of the most creative business leaders I've ever met. But he was able to distinguish between get-rich-quick industry fads and real innovation. "Every person who tries to do real innovation is going to be tempted by money, greed, acceptance, being in the middle of the action," Kuhlmann says. "But at the core there is one fundamental difference: I know why I'm here. I want to make a difference. If I was into this just for making money, being a big accepted banker, I would have been tempted. But that's not why I'm here. I am trying to build something that changes the business, that allows me to stay on the right side of the discussion."
Kuhlmann's skepticism about mortgage fads speaks to one of the unappreciated elements of strategy and creativity. Sometimes, the most important form of leadership is resisting an innovation that takes hold in your field when that innovation, no matter how popular with your rivals, is at odds with your long-term point of view. The most determined innovators are as conservative as they are unique. They make big strategic bets for the long term and don't hedge their bets when strategic fashions change.
"We as individual leaders operate inside a cultural context," Kuhlmann explains. "The question is, do you want to try to influence the culture that you're in, or do you want the culture that you're in to overwhelm you?"
By combining cutting-edge insights with back-to-basics discipline, ING Direct, like Hudson City Bancorp, has created a powerful new force in the financial-services market. Kuhlmann and his colleagues resisted the worst excesses of the last few years, because they weren't interested in running with the pack--they were determined to do what made sense to them. "When you run with the pack, what you generally see are other people's backsides," Kuhlmann wisecracks. "We know why we're here, and it's not to photocopy other people's bad ideas."
Do you have the values and discipline to keep your head when so many around you are losing theirs?
For more from Bill Taylor, see Is Bank of America's Ken Lewis Brave or Crazy?
For more on the financial industry crisis, see the Complete Downturn Survival Guide ![]()
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William C. Taylor is an agenda-setting writer, speaker, and entrepreneur. His new project, Practically Radical, chronicles the radical shifts transforming business and the practical steps that will determine who wins. His most recent book,Mavericks at Work, has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. As cofounder of Fast Company, he launched a magazine that earned a passionate following around the world. He is an adjunct lecturer at Babson College and a former associate editor of Harvard Business Review.
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Comments
Bill - Thanks for this timely blog. Do you have a source for identifying the "square" lenders - a.k.a., the sounder financial institutions?
Thanks, Susan
- Posted by Susan Cramm
September 13, 2008 6:44 PM
a big problem is the inflation of the dollar which cant be accurate information given out by the Federal Government considering the high food prices, gas prices, over-inflated housing market, and the stock market on its death bed. I believe the US dollar is loosing its purchasing power because our money is not backed by any standards and the federal reserve keep the interest rate to low to allow a correction in market. We are in head over hills. Its only going to get worse when adjustable mortgages adjust and homeowners cannot afford the mortages and the rest of the global markets sell the inflated dollars.
- Posted by Logic
September 16, 2008 2:23 PM
I live in NE Ohio, and our role model for "old fashioned" mortgages has been Third Federal Savings (http://www.ThirdFederal.com), a bank that simply refused to lower their standards during the past several years. They went public a few years ago, and endured some degree of criticism from shareholders for not growing fast enough or looking "pretty enough" (their offices are open space, no offices). Chairman Stefanski just kept coming back and reiterating that TF is a responsible company, and they would not sacrifice quality for volume. AND they hold their mortgages -- they don't sell the paper.
Now, they are looking like geniuses, tho' as your article points out, that assessment is only relative to all the fast-profit-chasing banks that embraced creativity over sound financial practice. I hope this company gets credit for doing what was right during a time when many lost their heads.
(disclosure -- one of my children recently qualified for a mortgage thru TF, and they could have gotten a slightly better rate elsewhere -- but chose the more solid institution that will hold their mortgages for the entire 30 years. Responsibility paid off for TF in this case.)
- Posted by Jim Smith
September 22, 2008 5:52 PM
Great to know that there still are banks that follow the right path. Obviously, running with the pack could be dangerous. Holding on to your values definitely holds you in good stead in the long run.
Suresh Kumar G.
- Posted by Suresh Kumar G
September 23, 2008 12:53 AM
I enjoyed the premise of the article but the author misses an entire category of "square lenders": Credit Unions! Credit unions have no incentive to participate in risky loans because decisions are made in the interests of their member owners. And the data shows that credit unions are winning. For the first 6 months of the year, overall US mortgage originations are down 17%, with thrifts posting a decline of 34%. Credit unions, on the other hand, increased originations 40%. The American public is voting with their actions--credit unions look out for their members.
- Posted by Alix Patterson
September 24, 2008 11:47 AM
Bill - thanks for this. Is there anyway you can share it with the decision makers in Washington? It is so timely and crystallizes, I think, at least part of the current national argument surrounding bailout.
Thanks again.
- Posted by Bruce
September 25, 2008 4:10 PM
I am quite disheartened but not surprised. Corporate corruption is a disease that will live on as long as corporate crooks’ perceptual view of growth and success is not redefined. Though not as grave as current financial crisis, it seems we have forgotten too soon when Enron and others went belly up. To put this into prospective, I will recommend you read “The Number: How the Drive for Quarterly Earnings Corrupted Wall Street and Corporate America,” written by Alex Berenson. In the book, New York Times investigative reporter Alex Berenson scrutinizes the common string linking Enron, WorldCom, Halliburton, Computer Associates, Tyco and other corporate indignities. He presents an outline of how Wall Street and corporate America lost their way during the great bull market. Considering his experience, Berenson puts corporate accounting debacles into perspective.
As corporate misconduct continues to rock the markets, there is still an underlying assumption that citizens are still very leery of companies and their management styles. For instance; in the number, Berenson addresses two key issues that are also reflective of the financial markets today. (1) What degree of confidence will the stakeholders have that corporations are being run for the benefits of investors and not that of their own, and (2) what assurance will investors have that information provided by companies will be accurate and fair?
Even though the government enacted SOX to minimize misappropriations, companies need to focus not only on complying with the new requirements, but applying the highest standards of excellence and integrity to the way in which they make business decisions. Businesses also need to communicate those decisions to stakeholders, and in time, the public’s confidence might fully return. Finally, as Alan Greenspan, former chairman put it, “rules cannot substitute for character.”
- Posted by Raymund Taire
September 25, 2008 4:17 PM
A lot of folks with MBA's
looked like geniuses for many days.
They criticized the old, the tried and true
and gave those a scold, who really knew
that something never procedes from nothing
that substance is better than theorizing
ssj.
- Posted by ssjackson
September 25, 2008 5:20 PM
I loved this story and I loved the irony interleaved between the snippets from the other journalists. I think it is such a powerful and sobering story that I have posted the salient parts of this page on my own Blog (get there via the home page of my web site).
From a UK perspective, this crisis and story help to illustrate why Margaret Thatcher, whose economic and social policies helped to unleash the credit and other crises on this world, is more to be reviled than revered.
Duncan
- Posted by Duncan Williamson
September 26, 2008 4:43 AM
We have known the mortage meltdown was coming for several years -perhaps over five years ago. And if my memory serves me well, many articles were written by HBR that gave the green light, or sort of, to the practice of selling mortgage loans to entities and giving loans to unqualified people. I just wonder why there was no intervention by regulators on this situation five years or so ago. Was it John McCain and his party that turned the lights off and sent the regulators home? Garrison Keillor of the Baltimore Sun writes, " McCain switches from First Deregulation Church to Our Lady of Strict Vigilance like you might go from decaf to latte. Where is the straight talk?"
Ahmed
- Posted by AE - The Free State
September 26, 2008 7:45 AM
The failed institutions tried to create wealth (for everyone) out of thin air and ably blinded the fraternity of auditors and regulators immersed in fulfilling reporting functions rather than real policing. Of course, the artificial wealth created lasted for sometime before the bubble was allowed to burst. This suggests that there were beneficiaries in the process and lame ducks waiting to foot the bill (tax payers).
The root cause for such magnificent problems stems from ‘greed to become rich in a hurry’ - a syndrome not decried by the society at large. Academic institutions also own moral responsibility in not brandishing 'practices' that injure the financial market systems and similar other economic systems. Isolated viewpoints and lone articles would not stop the hysteria (get rich quick) whereas reforms at the educational institutions imparting value systems can significantly contribute to reduce such mishaps.
- Posted by S L Narasimhan
September 29, 2008 3:02 AM
Inre - AE The Free State - "Was it John McCain and his party that turned the lights off and sent the regulators home?" It was actually Chris Dodd, Barney Frank and the Democrat majority in Congress who refused to investigate Fannie and Freddie because they were receiving huge contributions and other perks. John McCain and George Bush were urging for reform of those two institutions and those in power turned a blind eye.
The real problem is a-political and driven by the greed from the lowest level of mortgage lenders to the higher level investors who traded in the mortgage-backed paper. Toss in the "tone at the top" coming out of both the Clinton and the Bush administrations that it is every American's RIGHT to own their own home and giving Fannie and Freddie the mandate to make that happen - at all costs, and you have a recipe for just this kind of disaster.
- Posted by Tom Coleman
September 30, 2008 5:17 PM
This quote from Mike Reed sums it all up:
"For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances. Although tolerant of an occasional shift in focus, Ego grows increasingly restive when the forum's attention shifts away from his interests, and he will often provoke conflict to reestablish himself as the subject at hand. Ego is one the the fiercest of all the Warriors and will fight to the death when attacked."
...and so his death was realized, only after the death of so many casualties, families and futures affected by the greed and self-admiration of the egocentric CEO's, may they get what they caused.
- Posted by C. Meyer
September 30, 2008 9:24 PM
Well what do you know. A bank with a radical approach to assets (loans) and liabilities (deposits). I bet there are other factors:
1. A balanced portfolio
How many times have we heard from investment advisors that we should have a balanced portfolio? How many times have been told to manage risk? Where were balanced portfolios for these financial institutions who defaulted?
2. Corporate Governance/Management Oversight
No matter what you call it, it's the same thing. But I have a question. Why did we have to legislate it with SOX legislation? And once legislated why was there no oversight?
3. Capitalism vs Greed
There is a huge difference. And I believe the pendulum has swung too far to the greed side of this equation. Time for some common sense.
- Posted by Rod Chambers
October 2, 2008 7:26 PM
Process beats values and discipline because it can be verified and validated. Credit appraisal and risk management are appropriate processes to manage non-performing assets and irresponsible resource deployment. The Basel norms were designed to prevent the very crises that have befallen the banks that opposed this multi-lateral regulation.
- Posted by Dr Satyabroto Banerji
October 10, 2008 7:05 AM
Just wondering what the fiscal connection might be that would want lenders to avoid doing a mortgage with a "flipper." Why would that matter when the mortgage still needs to be paid? Also, how would one verify/enforce not doing a mortgage with a "flipper?"...Matt
- Posted by Matt
October 10, 2008 9:49 AM
I am so proud of those managers, did not fall for quick money making games. We used to have discipline to earn money by 'old fashion way, earns it.’ Money earned by being accountable and deserved to earn it.
I wonder what happen to our moral values and principles. Whatever happened, so happened, I hope we learn from these practical examples and rebuild our financial structure on sound rock to withstand any kind of future turbulence so that few elite do not drawn many innocent people.
- Posted by Stanley Das
October 10, 2008 1:50 PM
Great post Bill! The companies that you mentioned did not loose sight of their mission, they understand what purpose they serve and are clearly operating in their customer's and shareholder's best interests.
I identify with Kuhlmann's philosophy, my understanding of who I am, and my intent as a leader influences me to do and deliver what is best for the customer at all time. This requires me to be persistent about sharing my viewpoint consistently and frequently. As well as making sure that it is heard and acted upon.
- Posted by Michelle Awuku
October 13, 2008 7:54 AM