Video Blog: Connect with Your Customers' Emotions
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William C. Taylor is an agenda-setting writer, speaker, and entrepreneur. His new project, Practically Radical, chronicles the radical shifts transforming business and the practical steps that will determine who wins. His most recent book,Mavericks at Work, has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. As cofounder of Fast Company, he launched a magazine that earned a passionate following around the world. He is an adjunct lecturer at Babson College and a former associate editor of Harvard Business Review.
To learn more about Practically Radical, download a preview here.
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Comments
I'm joining in for the first time
- Posted by Betty Parker Ellis
February 14, 2008 7:15 PM
Now that I've joined in, I'll make a comment. Thank you for providing the excellent examples to prove your point. In the end, people buy benefits, not features. It is a feature that Starbucks provides you a place to sit while you drink a wide assortment of coffee or tea along with a "munchable" treat. It is a benefit when there is a comfortable, enjoyable atmosphere to go with it. It is a feature that teddy bears come in all shapes and sizes. It is a benefit when that teddy bear can be easily purchased anytime, anywhere and then delivered up to the last possible second. I vote for "da bears."
- Posted by Betty Parker Ellis
February 14, 2008 8:07 PM
I think to start video conversation you need something like video comment system, e.g. Blipback. It will be interesting to see all video messages in one place, i think.
- Posted by Pavel Rodionov
February 15, 2008 4:41 AM
Your comments were on target in today's marketplace where any particular product can be purchased from thousands of vendors and it's who provides the "customer service" and the I am here to
serve your needs attitude that makes the sale.
Small business should particularly pay attention to this
marketing tool.
- Posted by carmela califano
February 15, 2008 1:11 PM