On the "Battle for Talent" and the Power of "Humbition"
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Put aside the dire headlines about falling stock markets, rising risks of recession, and overall economic anxiety. If you’re young, smart, and even reasonably well-connected, these are great times to be working on your career.
We are in a seller’s market for “human capital.” Well-known technology companies are battling fiercely to recruit newly minted programmers, marketers, and business-school students—and aren’t shy about raiding each other for veteran talent. Indeed, a recent analysis of the virtues and flaws of Microsoft’s bid for Yahoo focused not on its implication for share in the search market, but its implications for share in the talent market. Meanwhile. high-profile ad agencies are adding all sorts of “creative” types to devise new-fangled marketing campaigns for a fast-changing world. And don’t forget the new wave of startups.
In short, today’s young professionals are the beneficiaries of a “war for talent” every bit as fierce as what we saw during the Internet boom of the 1990s. Of course, that original war for talent ended with an economic bloodbath—for over-extended companies as well as the impatient young people they hired. So, in the spirit of learning from history, here’s some advice for both sides in the hopes that this talent boom won’t end with a similar bust.
First, to CEOs, HR directors, and the founders of startups: The best-run companies I know are indeed obsessed with filling their companies with great people. But they also believe that recruiting stars doesn’t mean succumbing to a me-first star system. They understand that what it means to be great is as much about values as virtuosity, as much about what makes people tick as what they know. Call it the character of competition—the relationship between a company’s identity in the marketplace and the sense of identity that people bring to the workplace. Winning the war for talent doesn’t mean lavishing big stock-option packages on every self-impressed MBA or Java programmer you meet.
Now, to young people themselves: The point of the exercise is not to land the fattest signing bonus or sign up with the “cool company” of the moment. (I was amazed to learn recently that Google receives 20,000 résumés per week. That’s more than a million résumés per year!) The point of the exercise is to do work you care about in a company that matters. And achieving that goal means dialing down your short-term ambitions and recognizing the power of “humbition.”
What’s humbition? It’s a term I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so many business stars. “The more I know,” she says sensibly, “the more I know there is to know.”
One thing Jane Harper knows is talent. During the nineties, she led the charge to make IBM relevant, even exciting, to a generation of young professionals that would never think of a career with Big Blue. Her strategy was Extreme Blue, the most ingenious internship program I’ve ever seen. Think MTV’s Real World meets the Manhattan Project—groups of smart, young, ambitious people, living and working in close quarters, under intense pressure, focused on projects with huge potential.
Extreme Blue started small—a few summer projects inside one IBM lab—but it is now a year-round, worldwide phenomenon, with elite young workers in 14 locations, from North America to Europe to Asia. These Extreme Bluers demonstrate all the impatience and eagerness of youth. “They want to know, What am I going to be working on?” says Harper. “Is it going to see the light of day? Am I going to make a difference?”
But from the moment they report for duty, Extreme Bluers get immersed in a system that emphasizes group cohesion over me-first glory. Harper and her colleagues have even produced a manual, called “Staying Extreme,” that teaches young hotshots how (and how not) to get things done: “When you leave Extreme Blue and join another group at IBM (or any other company for that matter),” the manual warns, “we will be watching. And if we find out that you are making the program look like we are producing a bunch of arrogant wanna-be’s, we will forget we ever knew you. Be ambitious. Be a leader. But do not belittle others in your pursuit of your ambitions.”
And don’t, Harper adds, spend lots of time puffing yourself up. “I always urge new people not to worry about ‘getting credit or taking credit’ for great work,” she says. “If they’re making bold moves, and developing good relationships, they will get more opportunities to grow and succeed. Don’t waste energy on worrying about whether everything you do gets noticed. It does."
Less ambition, more humbition. Something to think about in an age of big deals and fierce battles for talent.
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William C. Taylor is an agenda-setting writer, speaker, and entrepreneur. His new project, Practically Radical, chronicles the radical shifts transforming business and the practical steps that will determine who wins. His most recent book,Mavericks at Work, has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. As cofounder of Fast Company, he launched a magazine that earned a passionate following around the world. He is an adjunct lecturer at Babson College and a former associate editor of Harvard Business Review.
Comments
Bill,
Great post...thank you. I'm glad to see that Extreme Blue is encouraging its participants to embrace and behave in a way that is consistent with the values that encourage connection and community. Next week Changethis.com will publish a manifesto I wrote entitled "The Connection Culture: A New Source of Competitive Advantage." In it I argue that organizations should nurture the shared identity, empathy and knowledge among community members that gives them the feeling of connection to their work, their colleagues and to their organization. Connection Cultures work so well because they meet universal human needs for respect, recognition, belonging, autonomy, personal growth and meaning. When these needs are met, people thrive, individually and collectively.
Programs such as Extreme Blue that increase connection among the group will help organization's engage their members and attract and retain the best talent. With the current state of widespread employee disengagement and the coming labor shortage, companies who fail to create cultures that connect members will fall behind heir more connected competitors.
- Posted by Michael Lee Stallard
February 29, 2008 9:28 PM
Sir,
Thank you for the timely warning. One of the paradoxes we have to contend with is the dilemma that young people challenge us with. I have often wondered which should come first - good education leading to a great job offer or great job offers attracting top-caliber talent that renders education redundant. This is similar to the seed and tree paradox and we may never be able to come up with a conclusive answer. In a recent case, a student who had received a great job offer on campus a full six months before completing the program, decided to go around with the offer to other organizations seeking an even better job. What would you call this? blind ambition? Organizations also have a responsibility in checking such practices. The war for talent is a double-edged sword. Organizations would do well to develop a culture that recognizes and retains talent.
It is fine for anyone to seek fulfilment, success, status ..... Where do you draw the line? Can you drive two cars at the same time? How would a refrigerator in every room make a difference to your life? In the final analysis, can money buy happiness?
Knowledge is infinite. For every door that we open, we find nine closed doors staring at us. We need to be humble enough to admit that we are not even a blip in the universe. We need to realize that millions of people on this planet do not know where, if at all, their next meal is going to come from. Success and wealth are relative. There would always be someone wealthier and more successful than we are.
Life is too short to be spent on the mindless pursuit of material objects to the exclusion of everything else. If each one of us could reach out to at least one other person less fortunate than we are, the world would be a much better and more peaceful place to live in. In the term "humbition", humility is critical. Ambition is best confined to the pursuit of excellence in a holistic sense.
Warm Regards
- Posted by B V Krishnamurthy
March 5, 2008 1:04 AM