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Is "Employee Motivation" an Oxymoron?

3:54 PM Tuesday September 2, 2008

Tags:Entrepreneurship, Motivation

I'm at Heathrow airport after a three-day "all hands" meeting for my division at World Wide Wicket. As corporate mind-shaping, it was better than most. The hotel food was edible and they took us to the horse races. And, despite myself, and my entrepreneurial desires, I found myself being--shockingly--inspired.

I was a determined curmudgeon from the moment I was handed my "enthusiasm packet" and badge, and during the two-hour presentation on "the eighteen points of the improved holistic framework," I nearly ran screaming from the conference hall.

But at some point, I think it was during the guest appearance of the CEO, my heart began to shift. For most of the tens of thousands of World Wide employees, including me, the CEO has never been anything more than an image on the company web page and a name invoked when someone is trying to complete a project. "P.F. says we need to implement this by Q2!"

In person, he was one of the most engaging speakers I'd ever seen. He wasn't passionate about World Wide in the manner of a poster campaign hung in the elevators at HQ. He was passionate because, for him, the company was his personal enterprise. "I look at myself in the mirror every morning and think about how we can grow World Wide," he said.

The Controller and CFO also spoke, and they too appeared to think only about how to make the company more successful--to beat the competition, reduce overhead, and how we could help each other get there.

And there was the thing. They wanted us, the hundred odd employees in the room, to feel as they did, and not as valueless cogs in a giant machine--which is what I had convinced myself I was. So by the time the HR person tried to rally us to listing our "enablers" and "long term partnering goals," I was cheerfully filling out the forms.

But now I am on my way home at Heathrow eating dried-out cookies in a shabby lounge. The glow of the CEOs eyes locking onto everyone of us in the audience is gone and I have begun to think: yes, the warm blanket of World Wide is appealing. But the reason I want my own company is because I want the fire he had for his job. And I wonder, is it possible to ever feel that way about a big company if you are anywhere but at the top or on the way there?

What do you think? Can a big company job fulfill the entrepreneur's need for passion about what they do? Or is it mistake to think that a big company will ever return the effort given by any employee outside of the executive suite?

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Employee motivation at large companies from Self Manage:
I thought, “Well, you go ahead and take care of all that stuff that only you care about, then.” His blaberring about what was going to make him happy made it difficult to feel like I was going to benefit from any of the effort. ... More

Tracked on September 18, 2008 01:02

Comments

In the short term, it's possible for entrepreneurial employees to align on specific projects if objectives and passions are aligned.

But in the long term, it's nearly inevitable that at some point employees will disagree on direction and the company's goals (either at the macro-company or micro-project level), simply due to the nature of systems of distributed-decisions.

Different people react differently, and I find it hard to believe an entrepreneurial employee will consistently find the ability to pursue directions they do not internally believe in.

"Intellectual honesty" is a tough thing to contain in a big company.

- Posted by Taylor Davidson 
September 2, 2008 9:50 PM

I find it difficult to feel passionate about big corporations because in the end, everything I do comes down to making money for the corporation. While I'm not completely motivated by money, the reason I spend long hours working is to make money for me. But when it's all said and done, I get a small share, the corporation gets a big one.

I feel passionate about things that matter to me. I rarely find passions align with anything the corporation does or stands for.

- Posted by Glad Doggett 
September 2, 2008 10:32 PM

First off, the title caught my attention. I thought how can "employee motivation" be an oxymoron, but I understand where you are coming from. It was interesting what you had to say about the CEO engaging you and after awhile you felt as though you had lost your drive. I currently work for a staffing company in Boston, Hollister Staffing (www.hollisterstaff.com) and our boss is always trying to keep morale high. It is important to be consistent and constantly recognize and reward positive behavior instead of once a year. It sounds like maybe you need to figure out what you really want to be doing and go for it.

- Posted by Louisa 
September 3, 2008 1:58 PM

Motivation to do what? Many people in big companies are certainly motivated; there are plenty of ladder climbers out there. Is the distinction between the motivation for personal advancement rather than the "good of the company" an important one? What about a simple drive to win, by any one individual's measure of winning (lots of those)?

- Posted by Shannon Bradshaw 
September 3, 2008 3:42 PM

Shannon, I think you've hit on the central challenge in employee motivation. (And I say that not just because you're a member of our tiny Jamseed team.) I have seen lots of cases where individual motivation didn't match the corporations goals.

Witness my own failed business where employees sabotaged our plans to send work to Manila by scanning color documents in black and white. The US employees thought they were protecting their own jobs. The larger corporate reality was that without the low-cost Manila production facility, our costs were too high to compete with other firms that were also going overseas. So we ended up losing because our employees weren't aligned with the company's goals.

On the other hand, was it really honest of us, at that time, to say that "American jobs are being protected by outsourcing"? Maybe for the moment, but we could see the trend of other companies sending ever larger percentages of work overseas. And if employees can see the same trends, how do you align a company and it's workforce without appearing duplicitous?

And, ultimately, how different was my company's outsourcing problem from the challenge of having a bunch of employees attend a motivational sessions where you all fall in each others arms and then six weeks later people are either laid off or have their bonus payments cuts?

- Posted by David Silverman 
September 8, 2008 11:43 AM

in my opinion employees can only be motivated if they feel a sense of ownership. this is easier the smaller the company is. in any way you have to pay employees according to their performance (however difficult it is to determine performance)

- Posted by Team Rewards 
September 16, 2008 4:03 AM

I found this article very interesting and motivating. People should take a time everyday to motivate themselves, and that way enjoy life despite all the things that are constantly happening in this world. Read some excerpt from motivation.co.in

- Posted by deepika 
November 1, 2008 7:08 AM

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David Silverman

David Silverman is the author of Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollars (Soft Skull Press, 2007). He has worked at brand-new start-ups, Fortune 500 companies, and a few places in between. A business writing teacher, he grapples with the way we use words at work—to make it easier for the rest of us. If you have questions about how to manage a problem at work related to communication, please contact David at dsilverman [at] harvardbusiness [dot] org.

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