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Clash of the Mindsets: How Indian And Western Engineers View the World Differently

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Western multinationals like GE, Microsoft, Siemens, and Google are shifting their R&D to India, eager to tap into its vast reservoir of creative engineers and scientists. These multinationals are either building captive R&D centers in India, or contracting out their R&D work to India-based service providers like Wipro, which employs over 10,000 R&D experts. For followers of global business, this is not a surprising development.

But the reverse trend is also happening: Indian companies with global ambitions are tapping into highly-specialized R&D talent only available (thus far) in the West. For instance, India’s top utility vehicle maker, Mahindra & Mahindra, just acquired renowned Italian auto design house GRD. And Suzlon Energy, the world’s fifth largest wind turbine manufacturer, conducts most of its R&D work in Germany and Netherlands.

I recently asked senior execs at both Western and Indian multinationals with R&D operations across US, Europe, and India what challenges they face in managing their firms’ transnational innovation networks. They pointed out that the biggest hurdle is socio-cultural, as Indian engineers think and act completely differently than their Western colleagues. The former, growing up in a red-hot economy, are animated by a “growth mindset” whereas the latter, operating in mature economies, are stuck in a “settled mindset.” These two opposite approaches clash when they are asked to collaborate on a R&D project. Why? Because Indian and Western engineers completely differ in their:

1) Reasoning. Unlike Western engineers, who reason with a predicate logic (a statement is either true (1) or false (0)), Indian engineers solve problems using a fuzzy logic (the degree of truth of a statement can range anywhere between 0 and 1). Both reasoning styles have their own merit. In the exploratory stage of product development, Indian engineers’ creativity and flexibility help solve ambiguous technical problems with imprecise data. But Western engineers’ quest for predictability brings stability to the development process later as it gets closer to commercialization. One Indian exec who manages a multinational R&D team joked he felt like a diplomat as he must constantly broker peace between uncertainty-loathing Western engineers and ambiguity-loving Indian scientists!

2) Problem-solving. Given their average age (mid-20s), Indian engineers belong to the Generation Y, or the Millennials, who learn through hands-on experiments (think video-games) and peer-to-peer interactions (instant messaging anyone?). When solving a problem, these grown-up “kids” harness the multiplicative power of social networking tools to experiment with multiple solutions simultaneously, and select the optimal one based on peer input. You can call this problem-solving approach “Collaborative Darwinism.” By contrast, Western engineers, many in their 30s/40s/50s, theoretically weigh the pros and cons of every single solution before even trying it, and feel too proud to ask for help when stuck solving a problem. It’s the “ostrich-style” problem-solving.

3) Market expectations. It’s hard for Western engineers living in rich economies with advanced infrastructure to design products for use by customers in developing economies with poor roads and unreliable electrical and water supply. But that’s second nature for Indian engineers in Bangalore, with its ever-congested roads and frequent power cuts. As a US tech multinational’s exec eloquently puts it: “Western engineers’ product ideas are shaped by laws of abundance whereas Eastern engineers’ inventions are motivated by the rules of scarcity. Our Silicon Valley engineers don’t even know what “low-cost” product means. And they would have never conceived, let alone marketed, a telecom router with embedded back-up power-supply, as our India team did, to cope with India’s constant power shortage.” Necessity is indeed the mother of invention.

As India integrates its engineering and scientific talent into global innovation networks, Western and Indian multinationals need culturally-savvy managers adept at harmonizing and synergizing the opposing mindsets in their transnational R&D teams. It’s time for B-Schools in the West (and in India) to start teaching a course titled “Managing cross-cultural innovation networks.” I am sure it will be a hit.

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Comments

Another major difference I have noticed is the way Indian and Western prefer to communicate. Indian tend to be more comfortable with verbal communication and Westerners are more comfortable with written communication.

- Posted by Udayan Banerjee
July 4, 2008 12:49 AM


A truly great article by Navi Radjou! It encloses in a nutshell the main challenge that objectively stands in front of our 'management and business communities'- 'It's time for B-Schools around the whole world to start teaching courses titled "Managing cross- cultural innovation networks" and
"Trans-Disciplinary Design Thinking". It is obvious that Navi, indicates the necessity of a quantum
jump into the slippery and fuzzy world of "Interactive Complexity", since the conventional 'Management Thinking' is helpless, because of the lack of an adequate reception of reality! This perceptions are already 'obsolete' and an urgent change in our "MINDSET"(unlearning) is a must
necessity. But how in reality is this requirement to be fulfilled ? Who is going to start the process and keep it going? Is it truly possible to achieve this massive change in our brains so that we can transform the existing bureaucracy into rejuvenated productivity? Shouldn't we take in mind that rigid routines erode the brain's amazing plasticity and halt growth?
Such grand and let us not be afraid to state 'Global'

changes are very difficult to administer without major sacrifices that create mainly fear and anxiety. This causes the human brain to shrink and shuts it down to block learning or progress.

Only 'PLATO' in his famous book 'The Republic' and in his 'Dialogs' seems to know the answers

to our ' temporary constant' problems, managing in theory to coordinate the two given by definition

opposing forces : 'The White and The Black Horses' in a majestic cart, which is capable of reaching

'Trance dental Goals' with ease guiding the human en devour. But unfortunately, 'The men of old;

Took all they knew; With them to the grave; And so, Lord what you are reading there' Is only the dirt they left behind them' ( Chuang Tzu).

A little of recent history lessons will not hurt either. The 20'th Century was not able despite it's efforts to achieve the so desired by many researchers synthesis
between the "EAST", broadly speaking and the "WEST"(the western method and the eastern sense for its limits,as well as sense for a reasonable measure). A
failure that is fully worth to be studied most carefully.
There is a clear message for our proud 'Western Civilization' that can be clearly identified in Navi's most revealing text -"The frightening failure of the 'WEST' to cope with an objective 'Global Truth' in our 'Brave New WORLD' and it is as simple as that: 'The west has to learn to adapt itself to the New Realities that were jointly created', not vice -versa as it used to be in the near Past!'.

Finally, I would like to ask Navi what managerial "miracles' does he suggest as a systems methodology for the Generation Y, or the Millennials, that would definitely be a hit? Systems improvement or Systems design, where the existing system is going to be destroyed overnight as the story goes in 'Management Guru' R.L. Ackoff's fables?

In a small country with a weak economy in transition, we had the guts to start a new educational experiment,due to the most significant input from Prof.
John Pourdehnad, who was a 'Senior Fulbright Exchange Specialist fom the Wharton Business School -'Organizational Dynamics(PEN)'.

We redesigned the faculty program , which was accredited by The Open University, U.K. I will start reading "The Basic Design Course " -and the 'Trans -disciplinary' idea will be gradually implemented. This will be the starting point of our idea for starting a "Trans-Disciplinary Design School" in "NBU -Sofia",Bulgaria.. Faculty and Students will be selected through a completely new and innovative approach ,as to meet the urgent objective requirements of 'Global Learning'. Transformation from the Industrial Age to Knowledge Age is a paradigm shift. It becomes obvious that societies are also forced to redesign their educational systems to meet the challenges of the Knowledge Age. The 'Design School' ,once started in Sofia will interact, educate and participate in the
evolution towards a ' Human -Centric Knowledge Society', a process the right direction of which has to be synchronized at all levels of society and globally. The School's Input : Individual knowledge, trans disciplinary design thinking, unlearning- changing the mindset, pattern recognition, from algorithmic thinking - to heuristic thinking /, thinking backwards, creativity and 'Managerial Excellence' are some of the key production values and engines for economic growth in the defined context.
Any support : financial, moral, intellectual, administrative, popularization etc., will be of vital importance for the overall success of this multi - phased project model ! We hope that the 'Stanford Design School ' will show interest and assist us in our pursue for ":Managerial Excellence", by starting with us a ' joint project ' that
will hopefully result in a successful transnational and cultural transfer of their accumulated experience in running such a 'Design School'.

- Posted by D.r Michael Yanakiev
July 6, 2008 8:24 PM


A truly great article by Navi Radjou! It encloses in a nutshell the main challenge that objectively stands in front of our 'management and business communities'- 'It's time for B-Schools around the whole world to start teaching courses titled "Managing cross- cultural innovation networks" and
"Trans-Disciplinary Design Thinking". It is obvious that Navi, indicates the necessity of a quantum
jump into the slippery and fuzzy world of "Interactive Complexity", since the conventional 'Management Thinking' is helpless, because of the lack of an adequate reception of reality! This perceptions are already 'obsolete' and an urgent change in our "MINDSET"(unlearning) is a must
necessity. But how in reality is this requirement to be fulfilled ? Who is going to start the process and keep it going? Is it truly possible to achieve this massive change in our brains so that we can transform the existing bureaucracy into rejuvenated productivity? Shouldn't we take in mind that rigid routines erode the brain's amazing plasticity and halt growth?
Such grand and let us not be afraid to state 'Global'

changes are very difficult to administer without major sacrifices that create mainly fear and anxiety. This causes the human brain to shrink and shuts it down to block learning or progress.

Only 'PLATO' in his famous book 'The Republic' and in his 'Dialogs' seems to know the answers

to our ' temporary constant' problems, managing in theory to coordinate the two given by definition

opposing forces : 'The White and The Black Horses' in a majestic cart, which is capable of reaching

'Trance dental Goals' with ease guiding the human en devour. But unfortunately, 'The men of old;

Took all they knew; With them to the grave; And so, Lord what you are reading there' Is only the dirt they left behind them' ( Chuang Tzu).

A little of recent history lessons will not hurt either. The 20'th Century was not able despite it's efforts to achieve the so desired by many researchers synthesis
between the "EAST", broadly speaking and the "WEST"(the western method and the eastern sense for its limits,as well as sense for a reasonable measure). A
failure that is fully worth to be studied most carefully.
There is a clear message for our proud 'Western Civilization' that can be clearly identified in Navi's most revealing text -"The frightening failure of the 'WEST' to cope with an objective 'Global Truth' in our 'Brave New WORLD' and it is as simple as that: 'The west has to learn to adapt itself to the New Realities that were jointly created', not vice -versa as it used to be in the near Past!'.

Finally, I would like to ask Navi what managerial "miracles' does he suggest as a systems methodology for the Generation Y, or the Millennials, that would definitely be a hit? Systems improvement or Systems design, where the existing system is going to be destroyed overnight as the story goes in 'Management Guru' R.L. Ackoff's fables?

In a small country with a weak economy in transition, we had the guts to start a new educational experiment,due to the most significant input from Prof.
John Pourdehnad, who was a 'Senior Fulbright Exchange Specialist fom the Wharton Business School -'Organizational Dynamics(PEN)'.

We redesigned the faculty program , which was accredited by The Open University, U.K. I will start reading "The Basic Design Course " -and the 'Trans -disciplinary' idea will be gradually implemented. This will be the starting point of our idea for starting a "Trans-Disciplinary Design School" in "NBU -Sofia",Bulgaria.. Faculty and Students will be selected through a completely new and innovative approach ,as to meet the urgent objective requirements of 'Global Learning'. Transformation from the Industrial Age to Knowledge Age is a paradigm shift. It becomes obvious that societies are also forced to redesign their educational systems to meet the challenges of the Knowledge Age. The 'Design School' ,once started in Sofia will interact, educate and participate in the
evolution towards a ' Human -Centric Knowledge Society', a process the right direction of which has to be synchronized at all levels of society and globally. The School's Input : Individual knowledge, trans disciplinary design thinking, unlearning- changing the mindset, pattern recognition, from algorithmic thinking - to heuristic thinking /, thinking backwards, creativity and 'Managerial Excellence' are some of the key production values and engines for economic growth in the defined context.
Any support : financial, moral, intellectual, administrative, popularization etc., will be of vital importance for the overall success of this multi - phased project model ! We hope that the 'Stanford Design School ' will show interest and assist us in our pursue for ":Managerial Excellence", by starting with us a ' joint project ' that
will hopefully result in a successful transnational and cultural transfer of their accumulated experience in running such a 'Design School'.

- Posted by Dr. Michael Yanakiev
July 6, 2008 8:27 PM

The only thing I noticed working with engineers from India is they are very verbal compared to the rest of engineers from Asia (Taiwan, Korea, China) and they normally dominate the meeting with their so called "IDEAS" and they are very aggressive in trying to get consensus. They pack in their own group and work well together, but they have no inclination to work with others outside their own circle/group. I can understand that most probably they prefer to have an environment with their own work culture/ethics, however, it's very important to be a team player in order for the team to be successful. Sometimes, I think they put to much emphasis on their own success (meaning, getting their manager's support and company's sponsorship for the American Permanent Residency (PR)) that drags down the whole team from achieving the team goal. All in all, it's difficult to work under such an environment and very discouraging for other team members, especially if the manager does not have good management skills to stop the aggressiveness and hostility among team members (normally the engineers are India can turn very hostile to other non-Indian team members, from my own observation).

- Posted by Apple
July 22, 2008 2:28 PM

As an Indian (not engineer though) I can perhaps think of some socio-cultural reasons behind Indian engineers' ability to deal with ambiguity.

Dealing with scarcity situations has been rightly pointed out as a significant contributor to this trait . In addition, relative absence of rigid systems in civic life prepares them for handling such situations with elan in their professional lives.

There is perhaps another reason why Indians excel in ambiguity. If one looks at Indian (or more accurately Hindu) mythology emanating from Hinduism, one of the striking characteristics is pantheism (many gods as against monotheism in Christianity or Islam). There are not only virtually innumerable Gods, but some of the highly worshipped Gods have strikingly different personalities too. Each has his/her own strengths and weaknesses but they are revered for different reasons. The underlying principle is that no one particular way of life is perfect. And that one has to find one's way through a 'select and reject' mode among the multitude of options. This could be another reason for Indians to be comfortable in non-binary situations.

However, with increasing globalization and perhaps gradual disconnect with one's culture (and mythology) it may happen that this special skill to thrive in adversity and ambiguity may get eroded with time. In my view, technology encourages systems (and therefore certain rigidity in outcomes or possibilities) whereas nature (or life experiences)prepares one to face unexpected possibilities. As lives (in general and of Indians in particular) get closer to technology and distant from the vicissitudes of 'natural' life, it could be that the Indian thinking could very well resemble the Western thinking in the not too distant future.

- Posted by Vigyan Verma
July 23, 2008 4:54 AM

It is a great summary. Congrats. I would like to add that the Westerner deterministic style helps in avoiding scope creep and keep the focus on deliverables. Changing styles from fuzzy to deterministic midway in a development project would be a great personal trait to have and will be a best of both the worlds.

- Posted by KS Natarajan
July 23, 2008 8:54 AM

Not bad Navi!

As the world moves forward and cultures mix every organization, multinational or SMB, needs culturally savvy managers.

The point s you mentioned above can apply to anyone who's working in a multicultural organization - HR, Sales, OPS...

- Posted by Ajay Hayer
July 24, 2008 12:23 AM

Indeed a very useful summary of the mindset and i totally agree with the article, Indian`s will be innovating faster in next few years than the western counterparts

- Posted by Gaurav Mishra
August 12, 2008 5:47 PM

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About this Author

Navi RadjouNavi Radjou is a vice president at Forrester Research, where he leads the firm’s analysis of how globalized innovation is driving new collaborative market structures and organizational models. He advises senior corporate and government executives worldwide on new organizational designs and public policies that their firm or region must adopt to sustain global competitiveness through technology-enabled business and societal innovation. Navi is an Indian-born French national and is based in San Francisco.