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Vladimir Putin and Continental Airlines: Two Different Approaches to Succession Planning

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I recently read that Vladimir Putin is considering staying on as prime minister in Russia once his presidential term ends. Russian law currently prevents Putin for serving as president for a third consecutive term. He could run again as president in six years (essentially sitting on the sidelines for one term). The announcement that he is considering the prime minister position indicates that he is not willing to step aside quietly. While the prime minister post in Russia has been largely ceremonial, I suspect that it will be anything but ceremonial with Putin, based on his strong-armed politics to date.

Putin’s inability to move on reminded me of many business leaders who have difficulty both sharing power and knowing when to step aside. Some leaders fail to groom adequate successors and others undermine their successors by staying on as chairman, quietly pulling the strings in the background. The airline industry for most of the twentieth century suffered from this inability to groom successors and may explain some of the troubles the airlines had well before the tragic incidents of 9/11. Though the airlines have suffered considerably since 2001, they were already in a downward spiral at the turn of the century.

Major US airlines including American, Continental, Pan American, Delta, and United had CEOs or founders who served for 35+ years, essentially through most of the regulated phase of the industry (1938-1978). They did not groom successors and did not prepare their companies for a vastly different competitive landscape. For instance, Bob Six of Continental Airlines ran the airline from 1936 until the early 1980s, when Frank Lorenzo staged a hostile bid for the company in the early days of deregulation. Continental’s performance declined precipitously and the airline went on to have a series of one-year presidents or CEOs over the course of a decade. It was not until 1994 when Gordon Bethune (with the considerable help of Greg Brenneman as COO) joined as the 10th CEO in 10 years that the company experienced a significant turnaround. They applied a streamlined “back to basics” approach that was aligned with the new competitive landscape in the industry. In essence, they applied a new strategy for a new time moving the company from last to first in terms of many service indicators. Ten years later, Bethune walked away after having groomed a successor and fundamentally repositioned the airline as a strong and viable competitor.

Bethune’s example is one that many business leaders should heed: knowing when and how to step aside. The long-term viability of a company or a country depends to some extent on the right leadership at the right time. Being willing to recognize the changes in the competitive or political landscape and then acting on them are keys for long-term sustainability. It is not easy to walk away from something that you have built, but doing so at the right time might preserve it.

MORE ON LEADERSHIP AND SUCCESSION PLANNING:
The CEO Within: How Inside Outsiders Are the Key to Succession Planning (Hardcover)
Growing Talent as If Your Business Depended on It (HBR Article)
Developing Your Leadership Pipeline (HBR Article)


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Comments

Sir,

If we accept the notion that the traits required of a leader are normally distributed in a population, there must be a significant number of people in any country or organization to take on the mantle of leadership. The overarching desire of leaders to perpetuate themselves is neither desirable nor is it a value creator. The law of diminishing returns applies to the ability of a leader to meet the expectations of different stakeholders.

Also, when a leader continues for more than a reasonable period of time, the followers are likely to be disgruntled since they see their opportunities to rise to the top being stifled. This in turn can turn into a downward spiral affecting the entire country / organization.

The test of great leadership is as much in the ability to groom worthy successors as it is to achieve the goals that would benefit the country / organization.

- Posted by B V Krishnamurthy
October 16, 2007 5:48 AM

I'm not sure that there is either a 'trait' or a 'character' issue when it comes to letting go or walking away. It only just proves that all leaders are just as vulnerable to wanting to retaining possession as everyone else. No one in the world today is gracious enough to just give away something dear to him/her. But for a leader it is imperative - for himself and the organization - that he/she understands that walking away, succession planning is all a part of their job description.

The bigger debate - while keeping in mind the topic - would probably need to be on how? rather than when to walk away. Building redundancy to ones role is personally painful, but the advantages of doing so overshadows all the pain; unless leaders (in various roles/levels in an organization) believe in this, there is absolutely no guarantee that the organization is moving ahead.

Letting go when things are good, believing that someone else is just as capable is probably the hardest thing to do for a leader. But just as they say it - what has to be done, has to be done.

- Posted by Ramesh Rajan
October 16, 2007 8:12 PM

When I read this blog about succession planning, Jack Welch - who ruled GE as CEO for 20 years - quickly came to mind. GE has had only 8 leadership changes since 1892, so his tenure is not too long by GE standards and long-serving leadership is part of that company's culture.

Some readers of this blog may argue that Welch's reign was too long, but it should be noted that his company's organizational structure has allowed many managers the opportunity to become CEOs of individual business units.

Will Jeffrey Immelt (current CEO) stay at GE as long as his predecessor?

- Posted by Julian Bashore
November 13, 2007 10:43 AM

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About This Author

Tony MayoTony Mayo is a Lecturer in the Organizational Behavior unit and is the Director of the Leadership Initiative at Harvard Business School. He is an author of In Their Time; The Greatest Business Leaders of the Twentieth Century and Paths to Power: How Insiders and Outsiders Shaped American Business Leadership. These books have been derived from the development of the Great American Business Leaders database that Professor Nitin Nohria and Tony created for the Leadership Initiative. As Director of the Leadership Initiative, Tony oversees several comprehensive research projects on emerging, global, and legacy leadership and manages a number of executive education programs on leadership development.