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What Keeps Indian Enterprises from Growing

In the last one week, I have had the privilege of interacting with over 300 entrepreneurs from the small and medium enterprises segment. 70% of them have been in business for at least a decade; 40% have completed two decades. Yet they are still “small” – in revenues, profits, employees. 15% have global aspirations but do not know how to achieve that goal.

Small and medium enterprises account for 80% of Indian businesses (3 million small and medium enterprises and counting), produce over 8000 products, contribute 35% to industrial output, 40% to direct exports, and employ nearly 30 million people. And yet, they continue to remain small even after 20 or 30 years. Given a choice, they still want some form of protection. The forces of competition, rapid technological change and globalization mean very little to these otherwise successful enterprises.

What are the challenges faced by entrepreneurs in scaling up and making it to the big league? How much of this can be attributed to the external environment and how much to the entrepreneur’s mindset itself? Based on the responses I have, here are the major constraints:

Treating the business like a family – almost literally: this might come as a surprise to those in the developed countries, but promoters of small businesses develop an emotional attachment to everything about the business, including the people. The leadership style is patriarchal. A significant majority have not fired anyone in their business. Performance orientation is lacking and a comfort with the status-quo is palpable.

Inability to prioritize: entrepreneurs engaged in small businesses are in a perennial “fire-fighting” mode. Everything appears to be a crisis. Considerable time and effort is expended on trivial matters often at the expense of growth, creativity and innovation. Strategy is conspicuous by its absence. Not surprisingly, the business remains small.

Inability to delegate and empower: the CEOs of small businesses find it extremely hard to delegate. Even after two decades, they want to be the ones to sign a cheque even if it is for only a few dollars. They want every little detail in every domain – how many units were produced, how many were sold, how many people were absent for the day, how many phone calls were made. As a result, they lose sight of the big picture. They are unable to envision a grand future. They cannot dream big.

Aversion to risk: what we witness in small businesses can be termed “Destructive Paranoia”. There is a constant dread of what might happen next. Competition seems to send a chill down the spine. Getting into uncharted territory is anathema. Obstacles or downturns, that are bound to occur in any business, are looked upon as bad omens. This kind of hyper-conservatism blocks the generation of new ideas.

The learning curve – what is that?
Entrepreneurs running small and medium enterprises fail to keep pace with change – be it technology, be it customer expectations or processes that can transform their businesses. One is astonished to see the number of entrepreneurs who feel a sense of “mission accomplished.” That is a euphemism for tunnel vision – I have a house, a car, a decent bank balance, business is OK, why should I bother learning new tools, techniques, and new ways of doing?

Sure, there are external constraints as well. Finance is a major issue and interest rates are high. Again, though this problem appears to be external, it has more to do with the mindset. small and medium entrepreneurs seem to think that the only way one can obtain finance is through debt. The fact that some of the best organizations in the world are zero-debt companies comes as a surprise to them. Nearly 95% of small and medium enterprises are either proprietary firms or partnerships. Just 6% are in the corporate sector and here again, a vast majority are closely-held (not listed on any stock exchange). Equity is seen as being both risky (sharing ownership) and difficult (who will subscribe to our shares?).

The paradox of the scalability challenge is that the entrepreneurs are highly talented people. They have worked hard to make a success of their ventures. If only they could shed their inhibitions, think big, let go of all but the most critical decisions to others, develop human capital, embrace change instead of resisting it, list their priorities, tap the capital market, link up with transnationals or similar entities in forming clusters for driving down costs and improving visibility globally, and learn constantly, they have the potential to be the next set of billionaires from an emerging economy.


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Comments

Dr. B. V. Krishnamurthy 's write up on Indian Entrepreneurs is related very much to our times.Though small and medium entreprises account for more than 80% of Indian business,
many entrepreneurs are not professionally managing their organisations.The learned author is correct when he says that business is equated with family.This is a distinctive feature of India only.

The Indian entrepreneurs consider every problem as a crisis because they are not able to priortise their problems and issues.

I appreciate very much when the author says that the learning curve is not felt by the Indian entrepreneurs. The growth of entrepreneurship in India will reach its pinnacle if all the suggestions made by the author are introduced both by the government and the business community. It is worth noting that even now, nearly 700 products are "reserved" for the small sector. The sooner such protectionism is removed, the sooner the small enterprises would be forced to compete and succeed.

- Posted by S.Prabakaran
May 2, 2008 00:57

A very contemporary subject with practical insights, wisdom and suggestions. Kudos for shedding light on real issues. Books are aplenty and abound in theories. What we need today is more of such solution-oriented approaches. Indian industries can indeed make it to the big league if they shed their inhibitions and dream big.

- Posted by B K Venkatesha
May 2, 2008 04:59

BVK has hit the nail on its head . I am a CEO of a International
call center and these are few reasons that has hampered our Growth to the next level.

- Posted by Tarun Jaswani
May 2, 2008 05:15

Sir,
Your findings truly reflect the reasons for the question, why do small businesses eternally remain small?
Your observation is right that small entrepreneurs treat the business like their family and that is one of the reasons for these entrepreneurs to work for long hours and as a consequence many of them are unable to spend sufficient time with their family. In my understanding the business and entrepreneur is almost same as most of the decisions (including routine decisions) are made by entrepreneurs.
Apart from the valid suggestions you have made for addressing scalability challenge, I like to add two more suggestions.
1. Entrepreneurs have to hire professionals who are better than themselves. Because, entrepreneurs are not experts in all the functional areas.
2. Entrepreneurs have to operate on a Trust based model while dealing with employees. This initiative will allow entrepreneurs to naturally delegate authority to their employees, which results in saving of time and they can prioritize their work.

- Posted by Suresh.B
May 2, 2008 05:58

I was one of the participants in Dr BVK's workshop. Perhaps not to embarrass those present, he has not mentioned one dimension that came out during the interaction. When asked to mention the biggest mistake they had committed and what they had learnt from it, not a single participant (myself included) had the courage to own up to her or his mistake. Dr BVK observed very politely that this was as close to a perfect audience as he had ever come across. We make mistakes all the time. Neither are we willing to admit the mistake nor are we willing to learn something from it. This to me is one of the major stumbling blocks for small entrepreneurs. I wonder whether it is true of all entrepreneurs.

- Posted by Vinod C H
May 2, 2008 06:14

Dear Sir,

This is a very interesting post that you have given.

The main reasons why these Indian Enterprises cannot grow in global standards are as follows:

1. Low End Technology: With low-end technology it is very difficult to go ahead both locally and globally.

2. Cheap Imports: They break down to competition from outsiders from manufactures they become traders, cheap imports kills many of the manufacturing units.

3. Lack Of Professionalism: As Druker said there should be a complete divorce from management and ownership, in the Indian context it is hardly applicable and you are absolutely right, that is the biggest problem with the Indian entrepreneurs. It becomes a family business as you rightly pointed out delegation becomes a big problem. The Family run business finds a big threat in professional managers.

4. Lack Of Vision: Most of the small timers remain small timers because they don’t have any vision, after making a little money they become directionless or they want to siphon away the fund from business because of myopic reasons.

But still Indians are know round the world for their business acumen and out of these three million small units a visionary like Dhirubhai will be born.

This is the incubator for Ambanies, Mittals, and Mallyas who are going to make India proud.

With Warm Regards,

- Posted by Debashish Bramha
May 2, 2008 08:26

The points made are relevant. But one of the other factors for small enterprises not growing (and in many cases failing) is the diversion of funds for accumulating personal assets. Non Performing Assets (a term used to denote loans that cannot be recovered) have reached staggering proportions and are one reason for financial institutions to be very conservative in lending. Of course, even large firms are guilty on this count. They tend to get away because they have other businesses to fall back upon. More accountability and probity are needed before small enterprises can dream of making it big.

- Posted by Manoj M
May 2, 2008 09:46

Dr. B. V. Krishnamurthy,
I immensely enjoy reading your observations on topics related to India, they are very insightful. please keep them coming

This topic seems to boil down to what Indian entrepreneurs are focusing on, leading vs managing. It looks like they initially start out leading the companies and further along the road they start managing the business rather than focusing on the primary role of leadership and hiring good managers.

- Posted by Vishnu
May 3, 2008 00:57

A very practical illustration of the prevailing obstructions in rise of small and medium enterprises in india. The author's insight into the reasons is quite rational and the arguments provided are also considerably convincing.one major reason which i think was missed out by author is that the ceo's of these enterprises are none other than the products of the crippled and flawed education system in india.which can be explained as below.
1.although india has some of the best business schools but majority of them lack quality facaulty and infrastructure and yet get approved by government agencies.
2. the admission modality which excessively relies on single window entrance exam format,which propels coaching classes culture there by creating banality in the system. and never considers intellectual pursuit and passion of the applicant.
3. the prevailing ideologies among the applicants is primarily "follow the trend' rather understand one's suitability(both rational and intellectual) for that, which results in such ineffeciency.
i can grossly declare that the reason for author's reasons is primarily an inefficient education system.

- Posted by vinit kulkarni
May 3, 2008 07:50

This is a response to the argument that treating business like family inhibits growth.

First, from the business perspective, wouldn’t caring for people like family result in more productive and loyal employees? By treating employees more like family than interchangeable parts in a machine, they are more likely to stay with the business. As a result, the business would not need to spend time and money consistently training replacement employees, and employees with extensive knowledge of the company would be retained.

Second, from a social perspective, when did business become so inhuman that growth is more important that “emotional attachment to…people,” i.e. relationships? Personally, I would rather see many small businesses that care for their workers than a few transnationals with billionaire CEOs and an impoverished majority. This is not socialism, just socially conscious business. There can even be a business case for this model, as a society with a large middle class will be more stable than one with great wealth inequality. Also, money would circulate more quickly in the hands of many middle class small business employees than in the hands of a few billionaires.

- Posted by Mike Heiss
May 7, 2008 01:15

Thanks for all the comments.

1. Mike: No dispute at all. Even large organizations need to
treat employees with dignity and respect. The case for a
"humane" workplace is indeed very strong. What was suggested
in the post was slightly different. The extended family
outlook of small enterprises overlooks human development and
performance. We need to make a distinction between caring
and compassionate leadership, and overbearing, patriarchal
leadership.

2. Vinit: Thanks for your observation on education. I will be
writing a separate column on the education scenario.

3. Vishnu: Great observation.

4. Manoj: You are right. Entrepreneurs need to understand that
honesty is still the best policy.

5. Debashish: I share your optimism.

6. Suresh: Trust is the key to the success of any enterprise.
I do hope entrepreneurs will listen to you and hire
professionals - preferably those who are smarter than
themselves.

7. Tarun, Venkatesha and Prabakaran: Thanks for taking time to
respond. I keep learning from all of you.

Warm Regards

- Posted by B V Krishnamurthy
May 8, 2008 00:13

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About this Author

BV KrishnamurthyB V Krishnamurthy is the Director and Executive Vice-President of Alliance Business Academy in Bangalore, India, where he is also the ASI Distinguished Professor of Strategy and International Business. An engineer with post-graduate degrees in industrial management, systems engineering and business administration, and a doctoral degree in strategy, he has worked in corporations in Europe and Asia for 23 years (his last stint as CEO of a consortium) before entering academia in 1998. BVK also teaches in business schools in the USA, France, Switzerland, The Netherlands and Russia.