India’s Mobile Revolution
The last decade has seen a dramatic growth in the communication sector in India. Until the 1980s, a telephone was considered a luxury. There was a waiting list of 20 million. Thanks to the liberalization in government policy and the entry of private players, the situation has changed beyond recognition. Few wish to have a landline today. India represents one of the fastest growing economies in terms of mobile communication penetration with millions of new users being added every month. What makes the transformation remarkable is the diffusion of the technology to the grassroots level. It is quite common to see construction workers, cab drivers, fruit and vegetable vendors, maintenance crew and farmers using the mobile phone as if they were born with the gadget. Consider the following:
• Fishermen in the Southern Indian state of Kerala routinely use mobile phones to ascertain the price of their catch before heading back to the shore.
• Stock Brokers use the device to exchange information about price movements in real time and make buy / sell decisions in seconds.
• Farmers know when to expect rain and can even be warned about any impending natural disaster such as a cyclone.
• Vegetable, fruit and flower growers are directly accessing market information bringing in the process an unprecedented level of disintermediation.
• The young generation finds it an absolute necessity to keep in touch with friends and of course with parents.
In all of this, the most notable feature is that the government has merely been a facilitator. Looking at similar success stories in IT and BT, one is tempted to infer that whenever the government decides to play only a facilitating role, the sector does very well. There is no dearth of either the entrepreneurial spirit or the willingness to take risks and take on the world on its terms. What is needed is a supportive environment.
When the mobile communication technology was introduced in the 1990s, the price of a handset was beyond the reach of an ordinary person. Call rates were as high as 75 cents per minute. Today, with both CDMA and GSM technologies complementing each other, one can get a handset with a pre-paid connectivity and a few hundred free calls for as little as $25. Call rates, including long-distance calls, are just about 2.5 cents per minute. As scale economies are exploited and a critical mass is reached, call rates may go down further.
This is not to say that there are no problems at all. At one extreme, mobile phones have been used from across the border to detonate bombs. It is worth noting that 49.5% of all terror attacks occurring in the world are in India. The reluctance of organizations like Blackberry to provide access to sensitive information may force the government to bring in regulation that the industry can do without. There is also the growing fear, as suggested in a recent paper, of the possible harm that excessive use of mobile phones could cause, including addiction, loss of hearing, and damage to the brain. These are untested waters and one has to tread with caution. Safety is a major concern – one is petrified to see people on motorcycles and scooters using a mobile phone while driving. Students’ using the device to send SMS even from classrooms is another area that needs to be addressed. Service providers would do well to bring in some form of self-regulation – one provider promises 40,000 ringtones and downloads: is this necessary? Cooperation among competitors is also critical – some resources such as relay towers need to be shared; there is just no space for every service provider to have a tower in every location and moreover such an approach may lead to unnecessary investments and increased costs.
Communication, like any technology, is a double-edged sword. Used with due diligence, it can improve the quality of life through enhanced productivity and efficiency. In the wrong hands, it can also cause destruction. The choice is ours. The number of mobile phones is expected to touch the 500 million mark in two years. That is good news for manufacturers, service providers, and customers. Even as the country prepares to embrace the next wave of technology, let us learn from the experience of other countries, and avoid the pitfalls that might confront us in the relentless pursuit of progress.
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B V Krishnamurthy is the Director and Executive Vice-President of Alliance Business Academy in Bangalore, India, where he is also the ASI Distinguished Professor of Strategy and International Business. An engineer with post-graduate degrees in industrial management, systems engineering and business administration, and a doctoral degree in strategy, he has worked in corporations in Europe and Asia for 23 years (his last stint as CEO of a consortium) before entering academia in 1998. BVK also teaches in business schools in the USA, France, Switzerland, The Netherlands and Russia.
Comments
The article on "India's mobile revolution" by Dr.B.V.Krishnamurthy is touching a current issue related to India.If the number of mobile phones going to reach 500 million mark in the next two years,what are going to be the consequences? This a point to be thought by all--producers, government and NGOs.
Indians are known throughout the world as talkers.
A time has come to find out the nature of our talk and its utility for us and others.Many of the mobile coversations are not sharing of information, exchange of ideas, or value addition.It is considered as a necessary item of life by the younger generation.
Our telephonic conversation should promote additions to the existing information and knowledge. It should promote
ideas, quality, healthy competition and customer care.
- Posted by S.Prabakaran
May 23, 2008 1:42 AM
I travel frequently and am amazed to see the amount of time some people spend on their mobiles. It is obvious even to a casual observer that they are not talking about anything earth-shaking nor are they talking serious business. It may make for an interesting study to compute the number of person-hours lost on frivolous conversation. Besides a self-regulation for service providers, it is important for all users to exercise some self-restraint. Many seem to look at a mobile with the same enthusiasm that a kid has for a new toy.
- Posted by Gaurav B
May 23, 2008 1:56 AM
>> The reluctance of organizations like Blackberry to provide access to sensitive information may force the government to bring in regulation that the industry can do without....
Censorship! Freedom of speech! Privacy!
>>There is also the growing fear, as suggested in a recent paper, of the possible harm that excessive use of mobile phones could cause, including addiction, loss of hearing, and damage to the brain
Unscientific fear mongering.
>>Students’ using the device to send SMS even from classrooms is another area that needs to be addressed.
Make the classes interesting. Don't blame the students.
>>Service providers would do well to bring in some form of self-regulation – one provider promises 40,000 ringtones and downloads: is this necessary?
Really. If you have 400 million consumers (and this service provider has say 4 million), don't they have variety of tastes?
40,000 is hardly enough. That is 1 per 100.
>>Cooperation among competitors is also critical – some resources such as relay towers need to be shared; there is just no space for every service provider to have a tower in every location and moreover such an approach may lead to unnecessary investments and increased costs.
Competition is better than oligopoly.
- Posted by Spaceman
May 23, 2008 3:23 AM
Dear Spaceman,
Thank you for all the comments.
1. Consider this. 9/11 was an aberration. Since then, the USA
has not been subjected to a single terror attack. India has
had 2700 of them. We are not discussing censorship. If all
calls can be monitored in the developed countries, why not
in emerging countries, if it has the potential to save
innocent lives? The greater good of society should always
take precedence over individual liberties. In any event,
every freedom also comes with a corresponding responsibility.
2. That we need to look at facts has already been mentioned.
Please visit http://www.ssrn.com that consists mostly of
well-researched papers by reputed scholars before making
any judgements.
3. Even the best of teachers have reported this. And we are
not even talking of colleges. We are talking of high schools.
Peer pressure can be more powerful than the most interesting
lecture.
4. Indeed. Variety is the spice of life. The choice is yours.
5. Co-opetition (cooperation among competitors) is the buzzword
in many industries today. We are only talking of sharing of
some resources. There is no suggestion whatsoever of doing
away with competition.
I respect your views. I have provided another perspective. That is all.
Warm Regards
- Posted by B V Krishnamurthy
May 23, 2008 9:19 AM
Africa's grassroots mobile revolution - a traveller's perspective
It didn't take us long to find it. After all, mobile phone masts aren't that easy to hide, and Masindi is a tightly-knit, flat little west Ugandan town. After a few short minutes, driving past ... Read More
http://www.receiver.vodafone.com/20-africas-grassroots
- Posted by Sascha
June 7, 2008 10:17 AM