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2:39 PM Thursday December 18, 2008
by Lew McCreary
In "The Forever War," New York Times foreign correspondent Dexter Filkins' eloquent and harrowing book about his experiences covering the wars in Afghanistan and Iraq, I was struck by this anecdote:
"One day near Kandahar I came across a minefield, which was hardly extraordinary in itself, and next to it a man named Juma Khan Gulalai. The field was bright and green. Gulalai was a butcher and he'd set up his table there, his apron and knives at the ready. Every day, Gulalai explained, a goat would wander into the green grassy field to graze for its meal and step on a land mine and blow apart. Gulalai would walk into the field and retrieve the carcass--braving the mines himself as he did--throw the old goat up on the table and carve up its meat for sale."
Hard as it may be to innovate under even the best of circumstances, it takes a special gift to innovate in extremis. Of course Mr. Gulalai's situation, after more than two decades of war in Afghanistan, can't properly be compared to the economic challenges we face today. But there's real inspiration in making a truly dire ecosystem work to one's advantage (read my colleague Steve Prokesch's blog entry for an interesting Depression Era take on this notion).
If it's an ill wind that blows no good, what's the equivalent in your business of Mr. Gulalai's daily goat?
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Comments
Mr Gulalai's example is a horrible example to quote in an article from such a respected magazine.
There could have been better example than to use the misery of an innocent goat to one's advantage as an example.
- Posted by Amit
December 19, 2008 4:47 AM
That was painful to read, however, it is making me think.
thank you!
Dr. Wright
The Wright Place TV Show
www.wrightplacetv.com
www.twitter.com/drwright1
- Posted by Dr Wright
December 19, 2008 12:43 PM
Innovation revisited !!
- Posted by Anshil
December 21, 2008 11:13 PM
Although I dont see any relevance to the current economic situation to "The goat-slayer" example, I would prefer companies to re-think business models from a more social perspective since the situation now will take longer to return to nornal levels primarily due to loss of faith in the system. Making a business model more inclined towards keeping human-objective in mind rahter than profet-margin objective will restore faith in people about the purpose of corporations.
- Posted by Abhishek Bhalla
December 23, 2008 11:47 AM
What is needed is a business system that works well in good and challenging. These demanding times offer the opportunity to reflect how current business systems are not working and need reinvention.
Corporate executive and others throughout the organization needs to appreciate the importance of creating and using a no-nonsense business governance system that integrates healthy policy creation and deployment with a no nonsense blending of scorecards, strategic planning, business improvement, and control. What is needed is a substantive business system that addresses the complexities of today’s business environment, which executive orchestrate.
In a December 2008 American Management Association (AMA) article (http://tinyurl.com/7urqh5 ), a 9-step 21st century business management governance system is described that addresses these needs and how a company benefited from its deployment.
- Posted by Forrest Breyfogle
January 3, 2009 2:14 AM
Reading through this rather strange article about finding in our business as a prescription guided by identifying through "situational awareness",an equivalent to "Mr.Gulalai's daily goat" one can note not only that presupposed clever people are able to say silly things,but can in a certain sense be amusing in their stupidity. "The tragedy of life is what dies inside a man while he lives."- Albert Einstein,once said clearly not by mere coincidence. Monitoring certain articles written by experts,one begins to wonder if humans when facing the absurdities of life do not tend to turn into savage beasts and gradually loose their reason. It becomes tragically obvious that so many have ambition and so few have ability. We can only hope as a declining civilization that human life will not come to an end, before our story has been completely written. There is only one crucial question that I begin to have serious doubts if it will be ever answered in the forthcoming years -"Where did all that 'virtual money' that 'vanished' end up? In an alternative reality maybe!?" What was left for simple minds like us is how to utilize user-friendly "Business Models for Bad Times."
- Posted by Dr. MICHAEL YANAKIEV
January 6, 2009 6:11 PM
A major key to survival for any business is the ability to innovate and work out a simple business model that delivers return to all stakeholders.
Mr. Gulalai's business model (although weird) simply demonstrate that opportunity lies everywhere, if only we are willling to pay the price (because he faced the risk of getting blown by the land mines himself).
- Posted by Hilary Eledu, BGL Lagos
January 7, 2009 2:02 AM
Reminded yet again of the great Irving Wladawsky-Berger's prescient comment from a couple of years ago at our annual summit.
The former vice president of technical strategy and innovation at IBM, who has been behind so much of what’s gone right at the company during his long tenure there—from the Internet to opensource-said he wondered whether Big Blue would have been able to make such deep, transformative changes had the company not traveled to the edge of extinction. “Can a company reinvent itself without going through a near-death experience?" he was asked. "I don't believe so," he responded.
So to your own point "Hard as it may be to innovate under even the best of circumstances, it takes a special gift to innovate in extremis." - I'm not sure I entirely agree. Particularly as it relates to business model innovation. I'm curious what others think. This is an area of interest for me and I haven't been able to uncover many examples of business model innovation beyond those from an upstart entrepreneur (i.e. Netflix) or from a company sitting on the edge of the abyss (i.e. Apple, IBM).
- Posted by Chris Flanagan
January 8, 2009 5:24 PM
People say lots of things about global financial crisis and its impact - but let's think together - which of us knows really reasons of this crisis? Can you fundamentally explain the people really reasons of this crisis???
I really regret to express my opinion about this crisis but I am sure it will be more painfull, more durable and will have more dangerous results than in 30th years crisis , 20Th century.
- Posted by Besiki Sanaia
January 10, 2009 4:52 AM