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Straight from Hollywood: The Project-Based Workforce

A number of years ago, when my colleagues and I first began our research on how companies were preparing for the changing demographics of the workforce, we were amazed to find 85-year-old aerospace engineers successfully at work! From a company perspective, the reasons for this were straightforward -- the industry was then already faced with a severe talent shortage. But why were these folks happily devoting their golden retirement to work?

Today, it’s clear the answer to that question has two important components. First, lots of people are finding that they want to work “forever”-- that the benefits of intellectual stimulation, social interaction, physical activity, and, of course, supplemental income, are ones they value more than endless rounds of leisure activity.

Today, more than three-quarters of adults approaching retirement say they plan to continue working in some capacity.

But the second reason is important, too -- companies are beginning to offer a wider array of flexible arrangements that make it easier for individuals to create a life that includes both leisure and work. The aerospace engineers we met some six years ago were not working full time. They were working “cyclically” -- full time on for 3 or 4 months, then fully off for an equal or longer period of time.

Over the next several decades, as more sectors face the looming talent shortage, there will be a rapid increase in the number of people who work in cyclical or project-based arrangements -- many with no fixed affiliation to one corporation. It’s even possible that project-based work will become the norm in several decades -- with most workers operating as what some have called “intellectual mercenaries” assembled by project, as needed.

Consider the film industry. In the days of Marilyn Monroe and Humphrey Bogart, actors (as well as directors, camera men, and all others required to produce a moving picture) were employees of the studio. Today that is far from the case. Studios have become, in essence, financing and distribution vehicles for project-based endeavors, with the producer (also often independent) assembling a unique cast and crew for each film. It is likely that some form of this model will come to many of our industries over the next decade or two.

Already, nearly half of U.S. workers of all ages who plan to work during traditional retirement years say that they would prefer cyclical arrangements -- periods of full-time work interspersed with periods of no work. These focused periods of time allow individuals to work hard for a period of time (with one employer) then move on to another work period with a new employer, or to a period of leisure, learning, or other pursuits. Conventional part-time arrangements, working part of a day or part of a week, are popular, too – 39 percent like this idea – but less so than cyclic, which allows a different pattern of flexibility.

Both businesses and individuals need to learn to cycle. Organizations need to begin today to create cyclic job options. Individuals should get ready to work this way. Workforce Crisis, our 2006 book, is designed to help companies put this new approach, and other innovative ways of attracting and retaining talent, in place. My next book, Retire Retirement: Career Strategies for the Boomer Generation, is written for individuals -- to help those of you who are planning to make a transition from your “first career” to whatever this second work phase might hold.

How can you put yourself in a position to be a cyclic worker? There are important steps you can take today learn to cycle -- to prepare yourself to land your ideal “second career” situation after “retirement.” If you’re in or nearing retirement, jump on the bike.

Build and refresh your network
Clarify and renew your personal brand. Discuss the strongest attributes of your current reputation with a career counselor or trusted coach. Develop a strategy to evolve it toward your “second career” aspiration.
Stay up to date on the latest thinking in your area of expertise.
Renew any relevant certifications or licenses. One of the outcomes of increasing cyclic work will be the growing demand for certification, whether to establish cross-company norms or internally, as part of as process of validation for executive readiness. Consider working within your profession, industry, or skill base to establish cross-company certifications that will quickly and easily communicate to others your degree of proficiency in a given field.
Create the context for discipline. Arrange a home office or other suitable work space. Identify options for appropriate professional support. Working cyclically, you have to manage, not just doing the work, but marketing and selling your skills, customer service, and all the invoicing and collection issues.
Develop a disciplined schedule. The most difficult part of cyclic work is getting so immersed in one cycle, that you spend no time or thought on the next. Set aside time each day, or at least each week, or focus on “what’s next.”

And remember, “what’s next” for you is likely to be very different than the typical life 70 or 80-year-olds have led in the past. Those cycling aerospace engineers were having a great ride.

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Comments

Gee, Tammy this is what contract workers have been doing for years. There are "job" shops all over the country that employ these kinds of workers. My uncle who is 70 and a CadCam engineer is and has been doing contract work all his working life and to say that contract work keeps you young might be an understatement, his girlfriend is 36. I think that if you check in this contracting world, you will find a lot of workers that are getting social security and working contracts and have been doing it for years. The first time I used it was when I worked at CBS labs in Connecticut in 1970 and then I worked at Pitney-Bowes in research and and... the nice thing is that it gives you time to go to school. I just finished a BA in Business with a minor in accounting, not bad for an EE. I'll have Masters in Human Services by the time I turn 62 (social security)and there are contract jobs in that field also.

"It is a contract workers life for me... yo-ho."

Ken

- Posted by Ken Fay
February 1, 2008 9:27 AM

Hi Ken --

Yep. I totally agree. Cyclic work is contract work dressed up with a fancy name. But, I also think there are some important shifts underway that will make the next five years look very different than the world of contract work we've come to know.

The first is that contract work is becoming increasingly "professionalized" on the supply side. Just as the film industry now has a powerful group of agent players, other segments of the business world are now seeing important organizations enter in with the intent of making talent available to business on a cyclic basis as easily and quickly as possible.

The second is that companies are getting increasingly serious about building cyclic positions into their overall workforce design. I find when I work with firms that many have been using contract talent primarily on an opportunistic basis. Now, there are firms designing cyclic positions specifically to tap into pools of talent that would otherwise not be available to them under any other arrangement.

The final theme is that this is increasingly becoming a valid approach for one's "active retirement" years (or whatever that new lifestage comes to be called). Many people continue to retire from their "first careers" and the companies that housed those careers, then build a contract-type basis in other areas. My hope is that people will increasingly talk with their current employers (and vice versa) to create these arrangements rather than have the knowledge preferentially flow out that door.

I really appreciate your comments. Thanks!

Tammy

- Posted by Tammy Erickson
February 1, 2008 1:01 PM

I didn't understand the relevance of Hollywood in the title of the article. Nevertheless, the way in which most workers can keep working or be engaged in various activities, both profit and non-profit in nature is to simply act like the virus: Keep Mutating (professionally and personally) constantly to suit the environment.

- Posted by Raj Bose
February 6, 2008 6:30 AM

My experience has been that contract jobs have been around for a long time in technical and creative fields, but not so much in others. As a learning and performance consultant a big challenge is defining what my potential role can be in a sales, training or HR organization where contract workers are typically not professionals (with the exception of recruiters)and are often seen as threats by the people on staff.

Anyone thinking about this path should explore the culture re contract workers in their target market. Is using a big consulting firm more the norm? How do you compete against that? How are contract workers paid? Most large companies I work with pay at milestones or project completion. What criteria do contract workers have to meet? I do a lot of work in the insurance industry and this sometimes involves background checks, etc that can delay the start of a project by months. Will an employer wait this long?
Most important,how will you find projects?

I started down this path at 58 and couldn't be happier with my decision, but it's not without its gotchas.

- Posted by Sandy Lewis
February 14, 2008 10:50 AM

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About This Author

Tammy EricksonTamara J. Erickson is both a McKinsey Award-winning author and popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Erickson has co-authored four Harvard Business Review articles and the books Retire Retirement: Career Strategies for the Boomer Generation and Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent. She is with nGenera .

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Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent
By Ken Dychtwald,
Robert Morison and
Tamara Erickson