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Are There Too Many Sources of Management Ideas?

I’m in Warsaw, Poland for a conference put on by Harvard Business Review Poland. Last night they had a gala dinner for the 5th anniversary of the magazine in Poland. I was asked to give a toast—perhaps because they knew I could say the words “to your health” in Polish (Na Zdrowie)—and I said that the magazine was a national asset. I really believe that it is. One could easily see that it plays an important role in Polish business society. Businesspeople seemed to be aware of articles—particularly the Polish-authored ones—that had an impact on business practice. The magazine charges twice the cover price of the US edition, and it seems to get it.

I was a little envious. HBR in the US is a fine publication, but there are too many sources of management advice for any particular channel to dominate the business dialogue. Maybe things have become too fragmented. If you want to get an idea out into the world today, you’ve got to publish an HBR article, write a few blog posts about it, get a few business magazines to write about it, be interviewed by Maria Bartiromo, do a YouTube video, and perhaps even Twitter about it. Maybe publish your own book, as Dave Balter argues on this site in a recent “conversation starter” (yet another medium?).

These are the heavy burdens on business authors, but they also fall on business readers. If you were an assiduous student of new business ideas, to where would you devote your scarce attention today? How would you choose among the thousands of management-oriented blogs? If everyone is publishing their own books, which publishers do you trust? It’s both the best and the worst of times for readers—there’s a vast amount of content, but it’s hard to know where to turn.

This content churn is perhaps responsible for the fact that nothing much seems to stand out among business ideas today. The business best-seller list, for example, is a little depressing. Good to Great is good, but is it that great? OK, The Tipping Point is a fun read, but does it really deserve to be on the list for 8 years? And don’t get me started on Who Moved My Cheese. The reading public for business books isn’t brain-dead; it’s just dazed and confused from the fragmentation of content sources. And I’m not sure how Humpty-Dumpty will ever be put back together again. Maybe I should develop a taste for pierogis and stay in Poland.

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Comments

Hey

Thanks for a great blog. Well done, I really enjoyed reading it. I spend my spare time searching online for blogs and websites that I am interested in. In fact I have become a sort of a health conscious recently and I buy a lot of my herbal products from http://www.youherbal.com , anyways thanks again and I look forward to all the updates.

Jessica

- Posted by jessica freeman
June 24, 2008 1:27 AM

Tom, you should update your What's the Big Idea book from a few years or so ago, and rank the success of big ideas somehow... just a thought...!

- Posted by CJ
June 24, 2008 1:45 PM

I know what you mean and I feel your pain. :-). It is good to have a choice, but it does take effort to make your choices wisely. The experience of talking with a normal voice, while surrounded by people shouting, is probably more difficult for professionals who used to a "broadcasting" model of the past. Since I am new to this "conversational" model, I don't expect a lot of attention to my writing. In fact I started to publish my blog for "therapeutic" reasons, since people who had to listen to me had difficulties to relate to a level of my concerns. I am astonished and gratified that so many people actually do find my writing interesting enough to come back for more. Of course a number of my "many people" would surely disappoint you, and of course it is not a source of income for me.

- Posted by Gregory Y
June 24, 2008 2:58 PM

Dominant management thinking

Tom, I was wondering why you would write that you're envious that one publication dominates the dialogue.

This might make it easier to find a common thread to discuss when you're meeting someone (e.g. during a conference, on a plane, train, etc.) as in your scenario you can be quite sure that he's read this publication. It might also lead to a quite informed discussion. It will certainly not be the most refreshing, multifaceted and passionate one - which is what you get when not one style and one thinking model rule.

Difficulties or heaven sent complexity?

Although forming part of Generation Y, I can still understand both Tom and Gregory (the other commentator): choosing well is not an easy task.

The same tools business writers use to get the word out about a new publication and which may seem chaotic and dispersed are also the ones that help me make a good decision though. Throw in a bit of search as a basis.

Comparing the broadcasting model with the internet model, and staying with business publications as an example, I'm happy not having to rely on a bestseller list, to have this choice and count on the support of my friends, followers, readers and contacts.

They all help me to stay informed about the field I'm interested in: everyone's scanning his or her space, blogging or tweeting about it, social-bookmarking it, writing me an e-mail, etc.

It's up to me to find the people who scan the space I'm interested in and whose judgement I trust. They all have a profile or a tag cloud - so that's easy.

And when it finally comes to the decision of buying one book or the other I can quickly get personal feedback on the shortlist, in addition to the reviews and ratings that I can find on the relevant sites, and make an informed buying decision about a book that I never saw, that probably never was or will be, on any bestseller list or covered by major media.

I'm using this model and it works for me. However I'm also frequently going to book stores, where I rummage for interesting titles, read passages, sit down if the book grabs my attention and buy it if I like what I see.

- Posted by Benedikt
June 24, 2008 6:31 PM

My hunch is that you take the first three or five sources of info that work for you, and stick with that. Occasionally, you troll the field, and if something pops up to knock one of those three or five out of the box, thats it. But you don't hunt routinely.

- Posted by bill
June 26, 2008 11:13 AM

Tom,
First off, pierogis are great and most assuredly the ones in Poland! Second, like Gregory, I started writing a blog for "therapeutic" reasons and to help others navigate the corporate ladder. I do have a "preferred" list of reading, be it online or in print. But as you note, it is getting more and more difficult to know just where to start, especially with time as a precious commodity. But now, with my own blog [www.ninasimosko.com], I have apparently added to the problem of "Too Many Sources of Management Ideas". Oh well, I can only hope that others add my writings to their own "preferred" lists of reading.

Nina

- Posted by Nina Simosko
June 28, 2008 12:44 PM

I do not agree with you. I think that we need a lot more info about management ideas. For example I look for this kind of management blog in France and I did not find anything.
What we need is information about information : that is only possible with the internet. Tags, crowdsourcing, folksonomy are the pilars of how we can swin on all the available information!

http://www.managementetmoi.blogspot.com/

- Posted by Monsieur J
July 5, 2008 12:37 PM

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About This Author

Tom DavenportTom Davenport holds the President’s Chair in Information Technology and Management at Babson College, where he also leads the Process Management and Working Knowledge Research Centers. His books and articles on business process reengineering, knowledge management, attention management, knowledge worker productivity, and analytical competition helped to establish each of those business ideas. His website is tomdavenport.com

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