Gill Corkindale Letter from London RSS Feed

Lost in Matrix Management

6:52 AM Wednesday June 4, 2008

Tags:Leadership, Managing people, Organizational culture

One theme has emerged loud and clear from executives I have been coaching this year: the utter frustration of operating in complex and shifting matrix management systems. The complaints are legion: multiple and complex reporting lines, confusion over accountability, competing geographical and functional targets, lack of role clarity, too many people involved in decisions, lack of support from senior managers, and the politics and conflicts arising from continual organisational restructuring.

Only last week I heard one senior executive's attempts to explain his direct, indirect and 'dual solid' lines of reporting across multiple functions, product lines, and geographic regions. He told me that in addition to running his own virtual team that spanned three time zones, he had responsibility for several head office projects, with the added problem of dealing with a line manager on one project who was his peer on another. By the time he had finished, my head was spinning.

Another manager told me how he was integrating a project team from a company which his own matrix organisation was taking over. As he went through each layer of complexity and challenge, he began to laugh - amusedly at first, but then with increasing despair. He confessed he was exhausted by the sheer complexity of the situation and was unable to answer my question: "At what point does all this become unworkable?"

This sounds like organisational hell to me, so why do companies continue to have such faith in matrix management? It is easy to see why it was regarded as a necessary innovation when it first emerged in the 1970s. Companies realized that vertically aligned structures did not address cross-functional or business-wide needs. Matrix structures broke down the hierarchies, allowing teams to share information across task boundaries and enabling managers and staff to build their knowledge and experience across projects.

By the 1980s, though, the belief in matrix structures was challenged, due to their inherent complexity and instability. Managers soon realised that they hindered rather than helped them work effectively: employees became confused over conflicting loyalties, with line managers retaining central control and dotted line managers imposing extra demands.

Yet matrix management continues today, even though we are arguably operating in a more complex environment than ever before. As well as the challenges of vertical and horizontal management, there is an unstable economic climate, advancing globalisation, strategic uncertainty and increasing levels of organisational rationalisation, mergers and takeovers. On top of this, organisations have been slow to realise the need for training in the skills necessary to navigate matrices: communication, influencing, coaching, negotiation and conflict management. The result is an almost impossible situation in which to lead or manage.

Despite the ubiquity of this problem, there are few resources for managers and leaders on the challenges of matrix management. Take a look at Kevan Hall's very readable blog, and Christopher Bartlett and Sumantra Ghoshal's evergree Matrix Management: Not a Structure, a Frame of Mind.

In the next post, I will examine some of the complexities of matrix management and offer some ways to deal with it. But first, what are your experiences of working in a matrix environment? Does it work for you or do you find it impossible to navigate? What are the daily realities for you and your staff? Do you think matrix management will survive, or do we need to develop a new system to replace it?

MORE ON MATRIX ORGANIZATIONS:
What Gets Lost on the Dotted Line (HMCL Article)

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Comments

Thanks for the link Gill. I think the key to a successful matrix is to focus less on the structure and more on the people skills and I think this is the area that has been neglected with the big strategy consultancies focusing on structures and then leaving with a cheery "we don't do implementation"

To me all the value is in the implementation - the structure itself solves nothing.

- Posted by Kevan Hall 
June 5, 2008 2:37 AM

Hi. I work in a matrix organisation. I report to a market (sector) boss and also a solution (skillset) boss. In practice the market boss has the power as he owns the P+L (the purse strings) and the solution group is just an affinity of like minded people. However, at the end of the day it is all about the power of relationships and the feeling of a community of people with a common purpose. Whoever can create this will win the hearts and minds of everyone.

Chris
http://learn2develop.blogspot.com

- Posted by Chris 
June 5, 2008 9:12 AM

Thanks for the comments, Kevan and Chris. You are both exactly right - in a matrix environment, a focus on people skills and building a community are critical. Companies that focus only on structures and processes are missing the point: to succeed, grow, flex and evolve, companies need strong people and a web of strong relationships. That doesn't happen by accident: we can speak, but that doesn't mean we can communicate; we have ears, but we don't always listen. Building and maintaining strong relationships requires time, effort and skill.

- Posted by Anonymous 
June 5, 2008 2:56 PM

Gill, a very nice thought-spawning article again! I was recently victimized by this matrix management system of my firm although I couldn't figure out where the problem lied back then. My line manager and peers rated me as outstanding and my dotted line manager and senior manager rated me as mediocre in the IPMP (Individual Performance Management Program). The HR department and I were in a big fix.

The very phrase that came to my mind as soon I finished reading about MM is: "Too many a cook spoil the broth!". And that's how the organizational structures are turning into hyper-complex nightmares. I have got a few observations, please correct me if any of these are too far-fetched or impractical:

1. As you rightly said, MM creates chaos in Organizational Pyramid. But I still have a hunch that big conglomerates like GE, P&G can only do well by adopting their generic matrix management organizational structure - at least for the next decade unless some highly revolutionary management strategies replace the existing ones.

2. Different types of organizational structures might suit different firms based on the product/service offered by them. But in modern times, there is a cut-throat competition and the projects and services have all become fast-tracked. More and more companies are turning into project-based firms rather than purely functional-based firms.

3. I would prefer shifting structures to complex structures as it helps us tackle change and develop adaptability and flexibility in the changing times.

4. Matrix Management cannot be ousted out of the system overnight but I believe, it can be simplified to a great extent by making an attempt to convert the hierarchal pyramid into a flat-latticed structure. It greatly simplifies reporting process, increases peer pressure which eventually increases productivity, fosters team work, leadership, healthy competition and diversity, cuts bossism and politics and finally the firm may become a full-blown result and success oriented company.

5. It is very much necessary to develop strong, micro-level and clearly defined scope of roles and responsibilities and personal development plans rather than vaguely assigning tasks by managers in the projects.

6. Pool people with similar skills in specialized departments (say R&D of 3M company) which demand a very high level of innovation and technical expertise rather than managerial and business acumen.

7. The concept of dotted-line managers should either be totally eliminated or their role must be restricted to assessing and managing the risks, developing contingency plans (along with line managers) and crisis management (together as a team). Would it be a lot easier for a company to operate in three layers? - top management, senior managers and teams (each with a team leader not a boss!) instead of having vice-someones and deputy-someones and assistant-someones?

8. Companies might want to study the organizational structures of some successful and fast-growing and upcoming and unconventional companies like Google, Zappos, last.fm, Starbucks etc. under a microscope to see how their structures are directly influencing their successes or how they might be tweaked to achieve even bigger results.

Now the cosmic question is, how willing the companies are, to get rid of their "faithful" matrix management systems and how quickly would they adapt to the new "killer organizational system" (if there's some such thing in the pipeline)?

- Posted by Nikhil Yata 
June 5, 2008 3:00 PM

Having read this debate I am pleased always to have worked in companies with a traditional hierachy. For sure this does not work in big companies spanning continents and time zones. For smaller companies based in one country there is no such need for matrix management.Hierachical structures have drawbacks as poor leadership by senior managers can have knock on effects and cannot be easily corrected. Good leaders in such an organisation inspire. Staff know where they stand. The reporting lines are clear. Some readers point to a need to develop a third way, between the simple pyramid and the complex matrix. Theorists of management must remember as they develop these new structures that they are dealing with people, who will always have human strengths and weaknesses. Systems are only as effective as the people who operate them.

- Posted by mahmoud khan 
June 6, 2008 10:52 AM

I wish to second Mr Yata’s proposal for a radical revision of matrix management.

Supporters of matrix management say it allows team members to share information.I disagree. They also say matrix management leads to greater depth of knowledge across tasking boundaries.Again I must disagree. Matrix management was a response of academics and consultants to the increasing complexities of business in the era of globalization. It has been shown to be overly complicated and unwieldy. It confuses managers and staff because it blurs reporting lines and loyalties.

Any system that cannot be explained visually is flawed. Often I have wondered if it would be more appropriate to describe it as Mess Management as I have studied diagrams of the system. How can one have faith in a system that describes human relationships with dotted lines?

- Posted by brian riley 
June 7, 2008 3:54 AM

A system is only as effective as those operating it. The weaknesses of matrix management described here are the result of human fallibility. Matrix management is a tool constructed to cope with the increasing complexity of business described by Gill Corkindale. A business operating across national borders, cultures and time zones must have management structures to ensure expertise is shared. Classic hierarchical management was suitable in the pre-globalisation age - and remains so for small to medium sized busineses and certain international businesses with a single intellectual purpose (law firms but not banks) - but larger enterprises, such as those involved with manufacturing (cars)energy (electricity) exploration (oil) and service (hotels and airlines), require sophisticated systems. At its best the balanced matrix can produce tremendous yields while at the same time satisfying staff.

- Posted by patrick grant 
June 8, 2008 2:13 PM

There is also a paradox here; we introduce a matrix to reflect the internal and external complexity of our business environment.

The reason we need a matrix is the we CANNOT choose between priority A and B, we want to take both into account - function is important, but so it technology and product group and geography – so we reflect them all in the formal structure and this makes dilemmas such as divided loyalties permanent in a matrix.

Having done this we then spend all of our time on trying to create clarity and alignment. Whilst this is admirable to some degree it is ultimately a failed effort – if you could align perfectly you would not need an matrix structure!

A matrix deliberately sets out to trade clarity for flexibility.

We have to clarify what we can, but also get much more comfortable with ambiguity – and may people find that difficult.

- Posted by Kevan Hall 
June 11, 2008 1:01 PM

I have worked for companies where management was the traditional 'up-down' model. The plus was a defined chain of command. The minus was departments as fiefdoms run by managers not always co-operating in the best interests of the company for selfish reasons. In companies using matrix management we had greater flexibility and better use of employee skills. But these pluses could too often be wiped out by managers point scoring off each other. Staff were confused about who they reported to and who they should be loyal to.Both systems have merit. Where is the Third Way?

- Posted by Rick Hurst 
June 18, 2008 4:50 AM

I've been "in and out of the matrix". I know that sounds like a line from a movie. But even within the company I am in and have been in since 99, the vertical vs horizontal discussion seems to pop up about every 2 years or so. In fact, more troublesome that up/down vs sideways is diagonal. By that I mean we want the desired outcome of increased efficiencies and communication that the matrix approach promises BUT we expect the absolute accountability of a traditional upstairs/downstairs approach. By the way, usually one stem of the matrix Management team usually gets the lion share of the benefit (the up part of the diagonal) and one gets saddled with responsibility and fault when the situation demands (the down part of the diagonal). Sadly, the bad end of that stick often goes to the Manager with either better negotiating skills OR with the meaner Sr. Manager. The outcome seldom favors purely what is best for business.

My experience is that we have usually gone to a matrix format in key roles when senior staff members couldn't play nice. It was more about a compromise on a resource, a budget item, a "turf" matter and the like and less about what was best for business or, most importantly, our customer. IN SOME CASES it just seemed easier OR cost less in political or collateral damage , I suppose, to give both (all) interested/affected parties a fraction of a vote rather than make one senior suffer at the hands of another senior. The alternative requires trust and THAT to me is what is often missing either between senior peers OR in the entirety of a corporate culture when we have gone to the matrix. Competency, trust and communication must all coexist in any organization that wants to be successful.

Matrix management, in my humble opinion, removes some of the need for that and allows managers/organizations to have a throttle on others minimizing their need to trust and keep communication lines wide open. Think of it this way:

In the matrix model, Manager 1 is the driver, poor old worker/line manager matrix "managed" guy (this could be any resource) is the student driver car and Manager 2 is the driving instructor with a separate brake pedal and steering wheel. They'll probably get where they are going, but there will be disagreement, abrupt stops and starts, mis-steps in procedures and quick reactive moves with little or no communication before adjustments are actually made. There is a lot of wear and tear on the conveyance. BUT lets not forget that everyone is involved has a vote and can immediately change or impact the teams' course.

In a traditional vertical format, you still have 2 guys in a car, but it is more like this. Manager 1 is a taxi driver, worker/line manager is the taxi and Manager 2 is passenger who doesn't know his his destination address but can point you how to get there. The cabbie will have to be open to communication from his fare in order to arrive at the desired destination. The fare will have to be willing to communicate his wishes and desired path but must accept that he is not behind the wheel of the resource of the cab. The cab can really only take direct orders from the guy behind the wheel.

I know, I know...sounds like a bad bar joke, but this is often how it feels to all parties. I've been the M1, M2, student car and cabbie. They are all tough without competency, trust and communication. Am I crazy OR is this anyone else's experience?

In any event, it does seem to have a pendulum element to it. Incidentally, the pendulum is in mid-swing back towards the matrix for my organization. I'll check back in a year or two and tell you how it went.

JM

- Posted by john-michael 
February 3, 2009 3:05 PM

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Gill Corkindale

Gill Corkindale is an executive coach and writer based in London. She works with managers and leaders from Europe, Asia, Africa, Latin America and the Middle East to develop strategies for business effectiveness and personal change. Formerly management editor of the Financial Times, she uses her journalistic skills and business insights to bring a new perspective on global management and leadership.

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