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The Sub-Prime Crisis and Innovation

In Bruce Nussbaum's recent post, Did Innovation Trigger this Financial Meltdown...?, he makes some fundamental mistakes in framing the question.

For starters, what exactly was the innovation involved? Most of the fancy new mortgage ideas that contributed to the sub-prime crisis have been around for some time (See CDOs). They have just never been used as carelessly or as broadly as we saw in the last five years. Either way, they probably don't qualify as innovations in 2008 -- but it's hard to know because he never defines exactly which parts he thinks are particularly innovative, or if his definition of an innovation includes things that create financial disasters.

But most importantly, he does ask us to examine failures as a tool for learning, and I can rally behind him on that count.

The trap is, like most disasters, a thorough analysis reveals many factors. To learn meaningful lessons demands paying attention to each factor, as no single one can be solely to blame in a crisis this large.

I'm no finance expert, but I've read enough that if you asked me to pick one primary factor, it'd be one from this pile: Greed, ignorance, fools and their money, and downright lack of common sense.

I'm new here at Harvard Business, but I'll bet whatever reputation I have on the following:

The best summation of the entire situation and how we got here is not from where you'd expect. It's not the Economist or CNBC or some other major media business news source. Instead it's the amazing storytellers at This American Life. Take 30 minutes to listen to their analysis called The Giant Pool of Money. It will be the most edifying and enlightening half hour you well spend this month.

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Comments

Scott,

Thanks for this feisty posting. You are right. Innovation should not be a scapegoat. I think we should be looking at something a bit more fancy. How about the legal term, fiduciary duty. It is all very well having products to sell or market, but you have by law obligations, responsibilities, duties and so forth, which are all part of the transaction. When you sit across someone who has bad credit ratings and been refused loans elsewhere, you must refuse them too and advise them to get help with their debt repayments etc. You do not smile and say that you can help them, warn them briefly of the risks, then in a booming voice, say "Sign on the dotted line". They trust you not to put your interests before theirs. But that never was the case. All over the world there are people homeless, not because of those flashy innovations, or because of base human desires, but because contract law needs innovating! Well that is my take.

- Posted by Stephen Pain
July 21, 2008 4:09 AM


This quickly becomes a political issue: how much should government help people who have made mistakes? On the one hand, this was a free market at work: no once forced Americans to sign stupid loans. But on the other hand, the system made it all too easy for many people to make stupid decisions, and the leaders of the system did little to stop it (legislatively or otherwise).

The big question now is whether anyone has learned the right lessons or not - another reason why I'm such a fan of the NPR show.

- Posted by Scott Berkun
July 22, 2008 5:08 PM

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About this Author

Scott BerkunScott Berkun is the best-selling author of The Myths of Innovation and Making Things Happen: Mastering Project Management. His work has appeared in the New York Times, The Washington Post, Wired Magazine and on National Public Radio. He is a recurring expert on the 2008 CNBC TV Series, The Business of Innovation.