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How Trustworthy Are You?

Trust is essential to leadership. A truism indeed. But how trustworthy are we? Is there a way to find out? And can trust be measured? Those are questions that David Maister, Charles M. Green and Rob Galford explored in their book, Trusted Advisor. Now Green has taken the endeavor one step further with the development of an online self assessment that measures an individual’s “Trust Quotient.”

Trust may sometimes be perceived as a something a leader has or does not have. That’s partly true, but what Green has done is define trust as a being composed of four attributes: credibility, reliability, intimacy and self orientation.

By quantifying trust, the assessment makes evaluating it more accessible as well as improving more practical. “Just taking the test forces people to conceive of trust in different ways,” says Green. “In particular, the idea of trust as being hurt by the level of one’s own self-orientation, and the formulation of that in equation format, is thought-provoking.”

Green, a principal and founder of Trusted Advisor Associates, says this assessment helps individuals come to a better understanding of themselves. Let’s examine the four characteristics of trust as defined by the TQ assessment. The first three improve trustworthiness.

Credibility rates “what you say and how believable you are to others.” In other words, you must be credible if you are asking others to follow your lead.

Reliability measures “actions, and how dependable you appear.” Can you be counted on? People need to know that their leaders will come through for them.

Intimacy considers “how safe people sharing with you.” So often leaders do keep their emotional distance from their followers, but when you are presented with confidential information, you need to keep it so.

The fourth characteristic, self orientation, refers to personal focus, e.g. yourself or others. Too much self focus will lower your degree of trustworthiness. It is important to demonstrate a strong ego but if your power is all about you, then few will follow.

Assessing your own trustworthiness is subjective. Done in the proper spirit of self-improvement, it can be an illuminating experience. For example, it may serves as a check on those of us who may think we are trustworthy, but perhaps may not be credible or reliable. Or we may be too self-absorbed to notice our deficiency.

“Lowering self-orientation” can improve trustworthiness, says Green. For example, Green suggests, “Practice limiting your talking with others to 60-120 seconds,” “ practice thinking out loud,” and “don’t think less of yourself—just think of yourself less.”

Trust is essential to developing relationships with individuals. Leaders who cannot inspire trust cannot lead; there will be no followership. So it is something not simply to value, but to practice. Every day!

For those who want to assess their trustworthiness, visit http://trustedadvisor.com/trustQuotient/dm. The self-assessment includes 20 questions, takes about five minutes, and is free. The TQ assessment provides tips on how you can improve your trustworthiness in each of four characteristics.

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Comments

What I like so much about the Trust Quotient tool that Charlie created is that it's an objective way for people to check their own level of trustworthiness. For sellers, there's nothing more revelent to long-term success. Learning our own TQ and our opportunities for improvement can accelerate sales faster than most sales process-oriented books available today.

- Posted by Mark Slatin
May 26, 2008 2:30 PM

A great tool to do some introspection. Learn more about your own trustworthiness - a more relevant metric than any other sales ratio's combined. After 25 years of selling in the corporate world, Charlie's tool is refreshing and enlightening for those humble enough to listen to the message.

- Posted by Mark Slatin
May 26, 2008 2:33 PM

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About this Author

John BaldoniJohn Baldoni is a leadership consultant, coach, and speaker. His work centers on how leaders can use their authority, communications and presence to build trust and drive results. He is the author of six books on leadership, including How Great Leaders Get Great Results. In 2007 John was named one of the world’s top 30 leadership gurus by Leadership Gurus International. For more on John and his work, visit www.johnbaldoni.com.